SOURCE: Earth To Kids Inc.

August 22, 2016 17:27 ET

Canadian Kickstarter Success Story, Earth to Kids, Has Launched Line of Organic, High Protein and Gluten Free Pasta

COLLINGWOOD, ON--(Marketwired - August 22, 2016) - After running a successful crowdfunding campaign last fall, Collingwood startup, Earth to Kids Inc., has introduced their first product, a highly-nutritious, organic and gluten free line of pasta called Chickapea Pasta. It is made up of only two ingredients: Chickpeas and Lentils.

Earth to Kids, Inc. Founder and CEO, Shelby Taylor, became motivated to provide healthy food options to busy families after starting her own family. She was driven to create foods that are truly good for people, rather than just better choices.

"When I was pregnant with my son, I found myself more passionate about nutrition than ever," says Taylor. "Talking to parents, I realized that they are struggling to feed their children healthy meals that they will actually eat and don't require hours in the kitchen after a long day at work. That's why I created Chickapea."

Understanding the market demand for healthy choices, Taylor decided to gain additional resources for her business with crowdfunding on Kickstarter. The campaign was very successful, with community backers helping Taylor surpass her goal.

Chickapea Pasta was launched after a year of research and development and is created from only two ingredients: organic chickpea flour and organic red lentil flour. The result is a line of pasta that is organic, non-GMO, gluten free, nut free and very high in protein, fiber and iron, turning an everyday family staple into a superfood.

The new pasta line has already been picked up for distribution by Neal Brothers Foods, a leading organic, healthy and speciality food distributor. Neal Brothers Foods is highly selective in accepting new brands, ensuring they are representing products that are aligned with their philosophies about healthier food. Earth to Kids is proud to share and fit within those philosophies.

"When you have a chance to associate yourself with a healthy and unique product made by great people you jump at it. Chickapea Pasta is a wonderful gluten-free alternative to traditional pastas, providing a nutritious and tasty meal option made locally with simple ingredients." Peter Neal, Co-Owner, Neal Brothers Foods

With the help of Neal Brothers Foods as well as distributors LCG Foods and Avid Gourmet, Chickapea Pasta is now being offered in many health food stores across Canada, including chain stores Goodness Me, Ambrosia Natural Foods and Nutter's Bulk and Natural Foods.

"We are glad to support a local business with such a clean, unique product that is an answer to prayer for some of our customers who love pasta, but haven't been able to find something they can be proud to serve at the dinner table." Dale Chapman, RHN, Manager Goodness ME! Natural Food Markets.

To reach more retailers and increase their availability, the company will be exhibiting at CHFA East, Canada's largest tradeshow for the natural health and organics industry, this September at booth 215.

About Chickapea Pasta

Chickapea Pasta is an organic, high protein and high fibre pasta made from just two ingredients: organic chickpeas and lentils. Chock full of nutrients, Chickapea is delicious and free of gluten, preservatives, common allergens and anything artificial. It's a pasta that anyone can feel good about eating and serving their family. For more information visit: www.choosechickapea.com

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