Hong Kong Tourism Board

Hong Kong Tourism Board

October 19, 2005 10:13 ET

Canadian Launch for 2006 Discover Hong Kong Year

Dignitaries and Celebrities Join In a Stylish Event Attention: Lifestyle Editor, Media Editor, News Editor, Photo Editor, Travel/Tourism Editor TORONTO, ON--(CCNMatthews - Oct. 19, 2005) - The Hong Kong Tourism Board (HKTB) celebrated the Canadian launch of its global 2006 Discover Hong Kong Year campaign at an exciting event in Toronto on 18 October. Representatives of the Canadian and Hong Kong Governments mingled with members of the media and tourism industry at The Republik Nightclub, one of Toronto's hippest haunts, to learn about the campaign in Canada, which will involve television commercials, editorial segments in CTV's eTalk Daily and many other media outlets, consumer contests, website promotions and LED Board advertisements in one of Toronto's favourite gathering places: Yonge & Bloor.

The evening began with the introduction of VIP guests - including Mr Bassanio So, Director of the Hong Kong Economic & Trade Office (HKETO) in Toronto; and special guest Mr Ben Mulroney, popular TV host and newspaper columnist, who recently returned from a trip to Hong Kong - by Mr Jeffrey Shubert, HKTB Regional Director of the Americas. The gathering was then addressed by the host, Ms Clara Chong, Executive Director of the HKTB, who had travelled from Hong Kong for the event. After thanking everyone for attending, Ms Chong went on to confirm Hong Kong's popularity as a destination among Canadians. She told guests that last year's total of 270,000 visitors from Canada was the highest number ever, and that 2005 is expected to be even better, given the 14.7% increase in arrivals during the first nine months of this year.

Ms Chong then mentioned Hong Kong's major new attractions, including Hong Kong Disneyland and the Ngong Ping 360 cable car, which will carry visitors on a spectacular ride across the green hills of Lantau Island to a host of cultural attractions near the island's famous Giant Buddha. Also soon to open is Hong Kong Wetland Park, a major new eco-tourism attraction, as well as AsiaWorld-Expo, a magnificent new convention and exhibition centre adjacent to the award-winning Hong Kong International Airport.

Turning to the new campaign itself, Ms Chong said: "The campaign highlights the new attractions, the wealth of existing favourites and the many 'hidden treasures' that extend the depth and breadth of Hong Kong's appeal, reinforcing its image as one of the world's hottest, must-visit destinations. It also encompasses a programme of enhanced Mega Events, which offer visitors a taste of Hong Kong's distinctive lifestyle, and the chance to join in our colourful festivals and celebrations."

In closing, Ms Chong declared that 2006 will be a milestone year for Hong Kong and the tourism industry, thanking all present for their valuable support and encouraging guests to visit in 2006 in order to discover how Hong Kong is constantly becoming an even more compelling destination.

Soon it was time for the evening's special guest - CTV's Ben Mulroney - to be introduced. After saying a few words Mr. Mulroney introduced an eTalk Daily segment on his Hong Kong adventures. Later on, Mr. Mulroney was invited by Ms. Chong to draw for the wonderful prize of the evening: two business-class tickets from Canada to Hong Kong courtesy of Cathay Pacific Airways, and five nights' hotel accommodation in Hong Kong, as well as transfers and Discover Hong Kong Year tours. Behind the scenes photos of Hong Kong Moments of Discovery from CTV's eTalk Daily were also on display.

During the evening guests had also enjoyed viewing four interactive stations that revealed the major new Hong Kong tourism attractions: Sky City, Ngong Ping 360 cable car, Hong Kong Disneyland and Hong Kong Wetland Park, as well as the spectacular Hong Kong Experiences promotional video and the new TV commercials that will form part of the campaign. The evening ended with Ms Chong's special toast to the 2006 Discover Hong Kong Year campaign, which was accompanied by confetti cannons and much applause from all those present.

Editors Note: A photo for this release will be available on the CP picture wire via PR Direct.
/For further information: contact the Hong Kong Tourism Board at 9 Temperance Street, Ground Floor, Toronto, Ontario M5H 1Y6. Tel: (416) 366-2389 or 1-800-563-4582, Fax: (416) 366-1098, E-mail: yyzwwo@hktb.com,
Web site: www.DiscoverHongKong.com/canada/ IN: TRAVEL

Contact Information

  • Karisa Lui, Senior Marketing Executive
    Primary Phone: 416-366-2389 ext. 24
    Toll-Free: 800-563-4582
    E-mail: klui@hktb.com