Canadian Marketing Association - Calgary

Canadian Marketing Association - Calgary

November 29, 2010 19:48 ET

Canadian Marketing Association: Largest Cannes Screening for Charity, in the World

Cannes Film Reel sells out Flames Central, sets record for charity

CALGARY, ALBERTA--(Marketwire - Nov. 29, 2010) - The world's best ads are coming to Calgary thanks to The Canadian Marketing Association, and Calgary has responded with enthusiasm. Ticket sales for Christmas @ Cannes, the exclusive screening of the winning entries from the Cannes Lions International Advertising Festival have exceeded expectations. With over 700 sold, Calgary's attendance will surpass every other screening of the Cannes Film Reel, thus breaking a world record. This is particularly good news for the National Advertising Benevolent Society of Canada (NABS) who will receive the net proceeds from the event.

"We are extremely gratified by the overwhelming response to Christmas @ Cannes," said Jim Carter, CMA Calgary President. "We knew we had a winner, but now we have the event of the season on our hands and we will help NABS even more than we imagined possible."

The Cannes Festival is the world's only truly global meeting place for professionals in the communications industry. It represents the crème de la crème of international advertising.

2010 was a good year at the Cannes Festival, with Canada taking home fourteen awards in total. Four of those awards were for film. BBDO took home a Gold for Tropicana Orange Juice, DDB won Silver for The Canadian Cancer Society, while Bronze Lions went to PALM + HAVAS for VW Golf City and TBWA/Vancouver for The Vancouver International Film Festival.

Media passes and interviews can be arranged and all media are welcome.

About the Canadian Marketing Association, Calgary Chapter (CMA Calgary)

CMA Calgary is the pre-eminent marketing association in the city. We showcase the best practices in marketing by creating a community that fosters knowledge and sets the tone for marketing expertise. CMA Calgary showcases emerging best practices in marketing, in part by facilitating marketing-related business opportunities and events.

Visit http://www.calgarycma.com for more information about marketing in Calgary and upcoming events.

About The Cannes Lions International Advertising Festival

The Cannes Lions International Advertising Festival (IAF) is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France. In 2010, it ran from 20–26 June. (source: Wikipedia) Learn more at http://www.canneslions.com.

About NABS

NABS provides assistance to communications and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties. Learn more at http://www.nabs.org.

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