Canadian Marketing Association - Calgary

Canadian Marketing Association - Calgary

November 11, 2010 10:00 ET

Canadian Marketing Association: One-Time Calgary Showing of World's Best Ads to Benefit Charity

World-famous Cannes Film Reel showing at Flames Central

CALGARY, ALBERTA--(Marketwire - Nov. 11, 2010) - The world's best ads are coming to Calgary thanks to The Canadian Marketing Association. CMA Calgary has acquired the exclusive rights to screen the winning entries from the Cannes Lions International Advertising Festival – the "Cannes Reel" - one night only on November 30 at Flames Central. This holiday event is a fundraiser for the National Advertising Benevolent Society of Canada (NABS). Proceeds from this one-time screening will go to NABS.

Event sponsors are coming on board fast and furious, which bodes well for the charity. The Evans Hunt Group came on first with a platinum sponsorship (a guarantee of 50 tickets). For the benefit of NABS, Evans Hunt graciously waived their exclusivity rights, opening up room for more platinum sponsors.

"Evans Hunt was proud to be exclusive Platinum sponsor of the event," said Dan Evans, partner in the firm. "We're even more proud to open up the level so others could support NABS."

Evans Hunt's generosity paved the way for CBS Outdoor to also take a platinum sponsorship, quickly followed by a Calgary CMA commitment to the 50-ticket level as well. Additional sponsors are expected to come on board.

"The Cannes Reel is a fabulous draw, we're expecting a huge turnout," said Jim Carter, CMA Calgary President. "Communicators will get a chance to mix, mingle, be entertained and know they're helping NABS, an important charity to those of us in the profession."

The Cannes Festival is the world's only truly global meeting place for professionals in the communications industry. It represents the crème de la crème of international advertising.

2010 was a good year at the Cannes Festival, with Canada taking home fourteen awards in total. Four of those awards were for film. BBDO took home a Gold for Tropicana Orange Juice, DDB won Silver for The Canadian Cancer Society, while Bronze Lions went to PALM + HAVAS for VW Golf City and TBWA/Vancouver for The Vancouver International Film Festival.

The 2010 reel includes approximately two hours of the world's best commercials. Combine top notch creative with Calgary's best Christmas party at Flames Central and you have a premier event. Attire inspired by the Mad Men television series is encouraged.

Marketers, advertising professionals, communicators and media types will all benefit from this exclusive networking event.

Event Details

Date: Tuesday November 30th, 2010
Time: 5:00 PM Doors open. Networking
6:00 PM – 7:00 PM Food is served (included)
7:00 PM Screening
9:00 PM to infinity… Fun & networking
Place: Flames Central
219 8th Avenue SW, Calgary, Alberta
Cost: Students: $29.00
Members/Partners: $49.00
Non-members: $149.00

About the Canadian Marketing Association, Calgary Chapter (CMA Calgary)

CMA Calgary is the pre-eminent marketing association in the city. We showcase the best practices in marketing by creating a community that fosters knowledge and sets the tone for marketing expertise. CMA Calgary showcases emerging best practices in marketing, in part by facilitating marketing-related business opportunities and events.
Visit for more information about marketing in Calgary and upcoming events.

About The Cannes Lions International Advertising Festival

The Cannes Lions International Advertising Festival (IAF) is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France. In 2010, it ran from 20–26 June. (source: Wikipedia) Learn more at

About NABS

NABS provides assistance to communications and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties. Learn more at

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