SOURCE: HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

January 19, 2011 11:00 ET

Canadian Poker Player Magazine Launches Online Version to Increase Distribution Model

CALGARY, AB--(Marketwire - January 19, 2011) - HeadsUp Entertainment International Inc. (PINKSHEETS: HDUP), operators of the Canadian Poker Tour (CPT), Canadian Poker Player Magazine and the Canadian Poker Player Television Network, announced today that they have launched an online version of their magazine to supplement the current distribution model. Management believes that this additional offering will increase the number of readers of the magazine by over 800% thereby substantially increasing its value to sponsors and advertisers and exposing its marketing of CPT proprietary events and promotions to more players in Canada and internationally. Magazine revenues are expected to more than triple over the first 2 quarters of 2011 based on this expansion of the distribution model.

The company has aggressively been positioning itself within poker rooms and casinos across the country by signing exclusive distribution deals as part of its overall Casino Affiliate Marketing Package. Canadian Poker Player Magazine is currently the exclusive magazine in 9 of the major poker rooms and casinos in Canada and that number is anticipated to increase substantially through 2011. Despite competitors' attempts to send their products to these casinos, this approach has been effective in creating a barrier to distribution for other poker magazines.

The latest issue featuring recent Canadian WSOP bracelet winner Gavin Smith can be viewed online at under the magazine tab, who will be attending the upcoming CPT 2011 Kickoff Series and CPT Finals at the Deerfoot Inn and Casino, February 2-6. Gavin finished 5th in the 2010 players' points race and will be competing in the event to crown the 2010 Player of the Year which has $50,000 added by the CPT to the prize pool. Full details on this event can be found on CPT website.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

    HeadsUp Entertainment International Inc.
    Investor Relations
    (403) 269-9039