HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

July 27, 2009 09:03 ET

Canadian Poker Tour Sanctions Events in Manitoba

CALGARY, ALBERTA--(Marketwire - July 27, 2009) - The Canadian Poker Tour, owned and operated by HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP), is pleased to announce that it has registered and sanctioned a series of poker tournaments at the Club Regent Casino in Winnipeg, Manitoba. Effective tomorrow all Tuesday night $50 re buy tournaments and all $200 events held every second Saturday will qualify for CPT Player of the Year standings for registered members. Details on this can be found at www.canadianpokertour.tv.

As an incentive for local players, all events from the start of 2009 will be grandfathered under the Players Points System whereby those players who have "made the money" in events at the facility throughout the year can have their points validated by ensuring they have a CPT Membership. Memberships can be purchased at the casino or online for $95.00 plus applicable taxes and include an annual subscription to Canadian Poker Player Magazine, a starter pack of CPT merchandise and discounted airfares to major CPT events across the country on WestJet Airlines.

"I am very pleased to add Winnipeg to our growing list of affiliated venues," stated CPT President Kelly B. Kellner. "There is a tremendous player base in the area and this addition strengthens our commitment to building an amazing tour from coast to coast."

Since acquiring the CPT last July, management has grown the Tour to over 350 events country wide in 2009 and has established a strategic marketing alliance with the World Poker Showdown to develop a poker tourism component to the Company's marketing plan. The next upcoming CPT/WPS event will be held in Las Vegas at the Hard Rock Hotel and Casino August 7-24, 2009 featuring 19 deep stack events with airfare and hotel discounts offered to all CPT members.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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