HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

June 23, 2008 10:22 ET

The Canadian Poker Tour and the World Poker Showdown Complete Strategic Alliance to Market Upcoming Events

CALGARY, ALBERTA--(Marketwire - June 23, 2008) - The Canadian Poker Tour, the recently acquired poker brand of HeadsUp Entertainment International Inc. (the "Company") (PINK SHEETS:HDUP) is pleased to announce that it has entered into a strategic marketing alliance with the World Poker Showdown to enhance and promote each others series of events. The Canadian Poker Tour (CPT) is launching its 2008 season with the first event beginning this Wednesday in Calgary, Alberta, Canada with the Calgary Classic at the Cash Casino (http://www.canadianchampionshippoker.com/Events/). There will be a series of tournaments across the country in which winners from each main event will qualify for the televised CPT Invitational Finals to be held January 20-22, 2009 as part of the World Poker Showdown's series of events held at the Ocean World Casino in the Dominican Republic.

The World Poker Showdown (http://worldpokershowdown.com/) over the past 5 years has held a number of fun and affordable poker tournaments in exotic locations throughout the Caribbean and southern Central America and is the leader in vacation destination poker getaways. "We are excited to be associated with the Canadian Poker Tour and its players and see a tremendous opportunity to provide Canadians with innovative poker destination getaways that can offer fun for the whole family. By hosting the CPT Invitational Finals, Canadian champions can bring friends and family to vacation together while offering a series of tournaments" stated President and CEO Herb Van Dyke. The CPT Finals will be one of a series of events that run from January 16-25, 2009 at the Ocean World Casino (http://www.oceanworldcasino.com/). The schedule of events is as follows:

Friday Jan 16th 3PM Event 1 $200+30 No Limit Hold'em
Saturday Jan 17th 3PM Event 2 $300+40 No Limit Hold'em
Sunday Jan 18th 3PM Event 3 $500+50 No Limit Hold'em Deep Stack
Monday Jan 19th 3PM Event 4 $300+40 No Limit Hold'em
Tuesday Jan 20th 1PM CPT Invitational Finals Special Event
Tuesday Jan 20th 3PM Event 5 $500+50 No Limit Hold'em Deep Stack
Wed Jan 21st 1PM CPT Finals Continue Special Event
Wed Jan 21st 3PM Event 6 $200+30 No Limit Hold'em
Thurs Jan 22nd 1PM CPT Final Table (if not completed)
Thurs Jan 22nd 3PM Event 7 $300+40 No Limit Hold'em Super Satellite
Friday Jan 23rd 3PM Event 8 $2500+150 No Limit Hold'em Main Event
Saturday Jan 24th 1PM Main Event Continues
Saturday Jan 24th 3PM Event 9 $500 No Limit Hold'em Deep Stack
Sunday Jan 25th 1PM Main Event Final Table (If not completed)
Sunday Jan 25th 3PM Event 10 $200+30 No Limit Hold'em

The CPT looks to host 12-14 tournaments across Canada that will all be qualifying events for the CPT Finals and players can qualify to attend in a couple of ways. First, all main event winners will automatically be invited with buy-ins, travel and accommodations being part of their qualifying tournament victories. Secondly, all CPT registered events will have a Players Point System in which the top points leaders from the 2008 season will receive invitations to the Final Event. The player which wins the CPT Finals will receive in addition to the cash portion of the prize pool, a year long sponsorship contract to represent the CPT in a series of events internationally including The Main Event of The World Series of Poker, The European Poker Tour, The World Poker Showdown and a number of Canadian Poker Tour Events.

The CPT is currently finalizing a number of events from Vancouver to Halifax and invites players to check its website for updated tournament listings. The next event following the Calgary Classic will be the Stampede Classic July 4-13 in Calgary which will feature daily qualifying $350 buy-in go-rounds that lead up to the Main Event featuring a $3000 buy in and estimated prize pool of over $350,000.

"The new direction of the CPT is one of solid infrastructure and new direction," stated HeadsUp President and CEO Kelly B. Kellner. "We are building strong relationships with land based casinos across the country and offering players value to becoming a member of the tour with its new marketing initiatives. To be able to offer Canadians an international flavor though the relationship with the World Poker Showdown adds tremendous value to what we can offer our players and the idea of hosting our Finals in a warm winter getaway location is something I am looking forward to."

Discussions continue to further pursue a mutually beneficial marketing and corporate finance structure to maximize the value of this new partnership.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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