The Canadian Press

The Canadian Press
Extreme Reach Canada

Extreme Reach Canada

January 22, 2010 17:03 ET

The Canadian Press and Extreme Reach partner to launch Extreme Reach Canada-The next step in the evolution of spot delivery

TORONTO, ONTARIO--(Marketwire - Jan. 22, 2010) - 

Attention: Business Editor, Media Editor, News Editor, Technology Editor

The Canadian Press, a trusted and experienced leader in the spot delivery business, is proud to announce the Canadian launch of Extreme Reach Inc.'s pure-digital television and radio ad distribution service. It's the next step forward in the evolution of spot delivery in Canada.

Canada's national news agency is partnering with Extreme Reach Inc. of Needham, Massachusetts, to create Extreme Reach Canada. The service enables advertising agencies and production houses to digitally distribute radio and television advertisements, including High Definition TV spots, to broadcast stations across Canada and the United States.

"Extreme Reach is the perfect partner for us," said Eric Morrison, president of The Canadian Press. "This service allows our clients and us to be ready to handle the growth of HD and digital formats across multiple platforms."

"Our objective is to bring a new level of reliability and efficiency to Canadian agencies and the media companies. We are very familiar with The Canadian Press and are delighted to be partnering with such a respected entity," said John Roland, Chief Executive Officer at Extreme Reach Inc. 

Extreme Reach Canada's pure-digital ad delivery model begins with the digital capture and upload of ads directly from the editing workstations where ad production is completed. The ad then retains its high-grade digital form through automated quality inspections and broad media distribution that often extends deep into the broadcaster's workflow. The direct digital pipeline bypasses unnecessary manual steps, conversions, ancillary costs, delays and common points of failure inherent in the older delivery methods.

Ad agencies, post-production houses and radio and television stations are invited to sign up for the Extreme Reach Canada service by visiting or by calling our Affiliate Relations Team at (877) 769-9382.

About The Canadian Press

The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. More than 250 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and websites. All of our members and clients depend on The Canadian Press for reliable, accurate and fast coverage. For 90 years, our journalists have reported news round the clock, from coast to coast and around the world, in English and French.

About Extreme Reach

Extreme Reach is a leading provider of advertising technology solutions that eliminate errors, costs and manual steps. The company's unique pure-digital ad delivery model connects hundreds of post-production houses, advertisers and agencies with thousands of media destinations and simplifies the management, delivery and tracking of ad campaigns across video media, including TV, web and mobile. Extreme Reach is a privately held company led by an experienced executive team from the traditional and interactive media industries. Company headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles and Louisville, KY. For more information visit

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