The Canadian Press

The Canadian Press
NewsCred

NewsCred

November 04, 2013 09:00 ET

The Canadian Press partners with NewsCred to offer customers an end-to-end content marketing platform with access to thousands of world-class sources

Brands and publishers in Canada now have a one-stop content marketing solution to publish premium editorial content across all digital channels to increase audience engagement, traffic and revenue

TORONTO, ONTARIO--(Marketwired - Nov. 4, 2013) -

Attention: Business Editor, Media Editor, News Editor

The Canadian Press, Canada's bilingual multimedia news agency, today announced a partnership agreement with NewsCred, the leading content marketing and syndication solution, to launch its end-to-end offering in Canada. As the exclusive Canadian reseller of NewsCred's products and services, CP will offer brands and publishers a single platform from which they can effortlessly manage their entire content marketing stack, including content creation, planning, publishing and performance analysis. Additionally, English and French Canadian Press content will now be available through the NewsCred Provider Network alongside millions of articles, images and videos curated from more than 4,000 other leading editorial sources.

With NewsCred's powerful curation technology and the largest marketplace of original, licensed and sponsored content in the world, brands and agencies in Canada can now tap into the volume of real-time, relevant content needed to fuel and scale their content marketing initiatives across social, web and mobile channels. Access to NewsCred's rich offering of editorial sources and all-in-one content marketing platform also means Canadian media customers can quickly create digital magazines and niche editorial sections that generate more revenue from sponsors.

"Media companies are looking for diverse, quality content to grow their audience, offer new advertising products and drive business opportunities," said Malcolm Kirk, President of The Canadian Press.

"With such a large selection of reputable content providers - including The Economist, Forbes, Mayo Clinic, Popular Science, Variety, Gawker and more - NewsCred allows CP to create an array of products for media on all digital channels," said Kirk. "At the same time, we can help corporations build their brands, engage customers and drive leads by offering NewsCred's content marketplace and management solutions to turbocharge their content marketing."

For brands and publishers in Canada needing full service support from start to finish, NewsCred specializes in designing, building and hosting digital content experiences with speed and scale - from microsites and thought-leadership portals to photo slideshows, social media and email marketing campaigns.

"We chose to partner with The Canadian Press because CP has built great relationships with both media and corporate clients, serving as their trusted source of news for more than 95 years," said Shafqat Islam, CEO and Co-Founder, NewsCred. "NewsCred is transforming content marketing with the only end-to-end solution for creating, planning, publishing and measuring content. With the right partners by our side, the growth of this solution is even more impactful."

Partnering with NewsCred to give Canadian businesses unprecedented access to quality journalism is an integral part of CP's strategy to make it simpler and convenient for clients wanting a main provider for their content needs. Instead of having to deal with many different companies, clients can work with CP as their go-to partner for making publishing and content marketing easier, faster and better.

About The Canadian Press

The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. Approximately 225 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and websites. Clients depend on The Canadian Press for reliable, accurate and fast coverage, written and edited according to the standards set for the industry by The Canadian Press Stylebook.

www.thecanadianpress.com

About NewsCred

NewsCred powers content marketing for the world's leading brands. By activating quality content across integrated marketing initiatives, NewsCred clients - including Pepsi, AIG, General Electric and Proctor & Gamble - are rapidly growing social traffic, leads and revenue.

Our end-to-end content marketing platform enables brands to easily license, publish and distribute content, at scale. Providing exclusive access to millions of fully-licensed articles, images and videos from thousands of premium publishers, NewsCred is redefining the future of marketing.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka. Learn more at newscred.com and follow us on Twitter @newscred

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