September 11, 2014 10:01 ET

Canadian Start-up LINKETT Sees Dramatic Increase in Valuation Following Apple Pay Announcement

With NFC Technology Becoming Standard in Phones, LINKETT's Patented Solution Helps Retailers Easily Leverage the Contactless Technology

TORONTO, ON--(Marketwired - Sep 11, 2014) - LINKETT, the leader in real-world digital marketing technology, has seen its valuation significantly increase since Apple's iPhone 6 announcement on September 9. With the start-up's patented Near Field Communication (NFC) LINKETT technology focusing on in-store marketing, in addition to payment, the reliance on the company's solution and expertise will continue to increase.

LINKETT's technology helps retailers easily leverage NFC by offering a one-of-a-kind sensor that plugs into any screen of any size, enabling the screen to become NFC compatible. The start-up also provides custom kiosks and terminals for retailers who do not have accessible screens -- a literal plug-and-play solution.

"Our company's valuation and patent value has significantly increased overnight following the announcement that the iPhone 6 and iPhone 6 Plus will come equipped with NFC," said Douglas Lusted, CEO of LINKETT. "Over the last few years, there have debates, specifically in the retail industry, on whether or not NFC would become standard practice. Now that Apple has shown their next move, the scramble for the best NFC technology has begun. LINKETT is at the forefront of this race, and our patented NFC technology is the perfect solution for retailers looking to implement NFC technology."

LINKETT's technology makes "dumb screens smart," and using NFC, collects important customer data as shoppers engage with the screens. Retailers then receive real-time marketing analytics through LINKETT's cloud-based platform. Action taken based on this data and analytics can leads to increased customer engagement and sales.

For more information about LINKETT, visit

Founded in 2012, LINKETT is a rapidly growing technology start-up providing hardware and software innovations for the out-of-home marketing industry. LINKETT creates consumer engagement by leveraging their proprietary technology that records the behavior of consumers to gather actionable shopper insights; resulting in more efficient marketing efforts. For additional information about LINKETT, visit

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