Canadian Tourism Human Resource Council

Canadian Tourism Human Resource Council

June 27, 2011 06:00 ET

Canadian Tourism Sector Compensation: What Are Your Competitors Paying?

OTTAWA, ONTARIO--(Marketwire - June 27, 2011) - The Canadian Tourism Human Resource Council (CTHRC) has released the results of the 2010 Canadian Tourism Sector Compensation Study. This biennial study gathers and analyzes data on human resource practices, compensation, and benefits in the tourism sector in Canada. The study contains valuable information on salary and wage trends, gratuity splitting practices, perquisites, benefits, attraction and retention trends, employee turnover, and minimum wage rates. Included in the study are national, provincial and territorial wage tables that show the median annual salary and/or hourly wage for 31 tourism occupations by industry group, region, and employment status.

The report found that participating tourism businesses had focused their human resource efforts on initiatives such as providing competitive wages, basing employee advancement and recognition on job performance rather than seniority, and investing in job coaching and training for employees. In fact, compared to the 2008 results, the study details a significant increase in participants reporting that they offer a training and development program to employees.

The study also noted the high voluntary turnover rate in the tourism sector (26.1%). Although this rate of turnover is partially due to the nature of the tourism workforce, which includes a high percentage of youth and seasonal workers, it is excessive when compared to the Canadian private (9.1%) and public sectors (5.7%). The increases in compensation and benefits offered by the study participants could indicate that tourism business owners and managers recognize that investment in human resources can be an effective strategy in improving attraction and retention of employees.

Understanding these trends in compensation and benefits is not only important for tourism businesses, but also for job seekers, educators, media, and those who help shape public policy in the Canadian tourism sector. The information contained in the 2010 Canadian Tourism Sector Compensation Study is valuable for all tourism stakeholders, and is essential for the development and implementation of consistent and effective human resource strategies in the sector.

The 2010 Canadian Tourism Sector Compensation Study is available now as a free download at the CTHRC website.

About the Canadian Tourism Human Resource Council (CTHRC)

The Canadian Tourism Human Resource Council (CTHRC) is a national organization that facilitates and coordinates human resources development activities which support a globally competitive and sustainable Canadian tourism sector. The Council conducts labour market research (, offers training and recognition under the emerit tourism training brand (, promotes the advantages of working in the sector through Discover Tourism (www.discovertourism .ca), and helps identify companies with positive HR practices through its employee-rated Employer of Choice program.

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