April 30, 2012 11:01 ET

Canadian Trade Delegates Invited to Experience the Wines of Valdepenas

TORONTO, ONTARIO--(Marketwire - April 30, 2012) - Spanish wines are continuing to grow in popularity in Canada. Earlier this spring, a small delegation of members of Canada's wine trade chosen by the P.D.O. Valdepeñas (Protected Designation of Origin) visited the region to learn more about the wines of Valdepeñas.

With a new logo and new global marketing program, the P.D.O. Valdepeñas aims to send out the message that PDO Valdepeñas wines are different from the rest, with their own original style.

Valdepeñas Protected Designation of Origin (PDO) is the organization that guarantees the uncompromising quality through strict monitoring of every step of wine production, maintaining the levels of popularity that have long been enjoyed by Valdepeñas wines throughout their long and illustrious history.

"The PDO Valdeneas was excited to host key trade influencers from Canada," said Vanessa Castillo Quiros, Marketing Director of PDO Valdepeñas. "We grow 12 different types of grapes in the Valdepeñas Designation of Origin, which means we can make wines with a unique style and personality, so Canadians can always find the perfect Valdepeñas wine for every occasion."

Consumers can now identify Valdepeñas wines from the label on the back of all the bottles protected by the Designation of Origin. The generic back label for the D.O. Valdepeñas was redesigned in 2011 to include the new logo.

Valdepeñas wines are 100 per cent Spanish with a unique origin and one of the second most widely-consumed P.D.O. in Spain, meaning that it is only a "Valdepeñas" if the grapes are grown and the wine is made and bottled in this unique region at the heart of Spain. Valdepeñas wines also offer outstanding value and there's a Valdepeñas wine for every occasion. For more information, visit

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