Online Revealed Canada

Online Revealed Canada

April 15, 2008 10:18 ET

Canadian Travel Internet Marketing Conference Presents Industry Experts from Yahoo!, Travelocity, and Ice Portal at the 3rd Annual Event

Online Revealed Canada, the 3rd annual online marketing conference being held this May 13-14, 2008 at the Hyatt Regency Calgary, features high-profile Canadian travel professionals to discuss the impact of the Internet on travel and tourism.

TORONTO, ONTARIO--(Marketwire - April 15, 2008) - Online Revealed Canada, the essential Canadian online travel and tourism marketing event, is bringing this year's attendees an expert line up of speakers. In addition to keynote speaker Kyle MacDonald-the famous fellow who traded one red paper clip for a house through a series of 14 online exchanges-representatives from Yahoo!, Travelocity, and Ice Portal will also headline this year's conference, from May 13-14, 2008.

Presentations at the 3rd annual internet marketing conference are designed to both educate attendees and get them excited about the range of possibilities in online marketing. Kyle MacDonald, the one red paper clip guy, is a real-world example of the power of online social networking. His story generated worldwide attention and has inspired others to harness the power of the internet. He'll kick Online Revealed Canada into high gear with a keynote presentation on May 13, 2008.

Yahoo! Canada's General Manager, Mr. Kerry Munro, delivers pertinent information on "Marketing Tourism to Canada with Web 2.0" at this year's Canadian online travel and tourism marketing event. Mr. Munro will share his insights and knowledge on Search, Behavioural Targeting, and Social Media methodologies and how Canadian tourism professionals can use them to attract travelers to their hotels and destinations. Yahoo! Canada is co-presenter of Online Revealed Canada.

Travelocity's VP of Hotel and Packaging, Ms. Noreen Henry, will present on "Breaking the Perception of Online Travel Agencies and Supplier Competition." Ms. Henry will review recent research on the latest trends, discuss the expectations suppliers should have of their OTA distribution partners, and share new technology that better serves the consumer and the supplier. The Canadian internet marketing conference is pleased to have Travelocity as a Platinum Sponsor of the event.

Mr. Henry Woodman, President of Ice Portal, will deliver the closing keynote on "How to Sell Travel on the Internet." Mr. Woodman has been a pioneer in the fields of production and internet digital brochures as well as virtual reality 360 panoramic photography. Ice Portal is now the travel industry's leading rich content management and distribution platform. Sharing his many years of expertise at this year's Online Revealed Canada, attendees will learn how to maximize online marketing successes with visual internet content.

These keynote presentations, along with 16 unique online marketing workshops presented by industry leaders from across Canada, including experts from; CanWest Global,, the Canadian Tourism Commission, 6S Marketing, World Hotels and more, will provide attendees innovative strategies to compete in a global online world.

For conference registration or information on available sponsorship opportunities visit Special rates on room reservations at the Hyatt Regency Calgary are offered through April 20th. Limited sponsorship opportunities are still available. Contact Sandie Currie, Director of Media Relations and Communications, at or 902-431-0327.

About Online Revealed Canada

The Online Revealed tourism marketing conference provides Canadian tourism professionals with unique and innovative online marketing education, with an innovative agenda including educational workshops, keynotes, panel discussions and a new technology showcase. Produced by A Couple of Chicks e-Marketing, and Yahoo! Canada, Online Revealed is an annual conference event with a mission to educate the travel industry to be successful on the World Wide Web through collaboration with leading industry professionals.

About Yahoo! Canada

Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, and Yahoo! Canada is headquartered in Toronto, Ontario.

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