SOURCE: Canadian Wildlife Foundation

Canadian Wildlife Foundation

April 30, 2014 09:00 ET

Canadian Wildlife Foundation and Rogers Foundation Work to Conserve Canadian Waterways

TORONTO, ON--(Marketwired - April 30, 2014) - The Canadian Wildlife Foundation, the fundraising arm of the Canadian Wildlife Federation (CWF), is pleased to announce more than half a million in new funding from the Rogers Foundation. This generous contribution will be spread out over three years and will directly support turtle conservation in the Muskoka region and the expansion of the Canadian Wildlife Federation's Love Your Lake Program.

The Honourable David C. Onley, Lieutenant Governor of Ontario, will join Canadian Wildlife Foundation Chair, Dr. J. Bernard Gosevitz at the Canadian Wildlife Foundation's inaugural event, Rivers to Oceans Evening, on Tuesday, May 6 at Nota Bene restaurant in Toronto. TSN Broadcaster Brian Williams will serve as the Master of Ceremonies at this educational evening to launch the newly strengthened Canadian Wildlife Foundation and thank the Rogers Foundation for their generous support.

Water Conservation

New to CWF, the Saving Turtles At Risk Today (START) Muskoka Turtle Project targets all six turtle species in the Muskoka region (painted, snapping, Blanding's, map, musk and spotted), with a particular focus on Blanding's turtles. Thanks to the Rogers Foundation, CWF will work with regional partners, community groups, lake associations, and individuals to reduce the risks to turtles.

The Love Your Lake Program is a partnership between the Centre for Sustainable Watersheds and the Canadian Wildlife Federation. It is a shoreline stewardship program that provides resources and training to local organizations to enable them to help landowners protect and restore their shorelines and improve the health of our lakes. Learn more at

"The first phase of CWF's water stewardship program, Love Your Lake, has been incredibly successful. Thanks to this funding from the Rogers Foundation, we will be able to expand the program and reach more lakes and property owners," says CEO and Executive Vice-President, Wade Luzny. "Freshwater turtles in Ontario are at-risk because of factors ranging from habitat loss to nutrient runoff. Of the province's eight native species, seven are at-risk. The START Muskoka project will build public appreciation and empower individuals to make a positive difference."

"We are pleased to help advance the important conservation initiatives provided by the Canadian Wildlife Federation," says Martha Rogers, Vice Chair of the Rogers Foundation. "Water is a precious resource. Healthy water is critical to our survival as well as that of Canada's wildlife and natural habitats. Rogers has a long history of community involvement; we know the importance of supporting initiatives that improve the sustainability of our lakes, wildlife and humans alike."

CWF is funded entirely by people who want Canada's future to include healthy wildlife and natural areas, as well as the many environmental, economic, health and social benefits they provide. Canadians are the stewards of one-fifth of the world's fresh water and home to more than two million lakes, rivers, and wetlands.

"Thanks to the vision and leadership demonstrated by this significant level of support, we are able to work to conserve our precious landscapes for future generations. By inspiring Muskoka residents to protect turtles, CWF will create a national example of how these species can be protected throughout Ontario and other regions of Canada," says Dr. J Bernard Gosevitz, Canadian Wildlife Foundation Chair. "These initiatives are great examples of the meaningful and positive action the Canadian Wildlife Foundation and its Board of Trustees are working to bring to Canadians."

About the Canadian Wildlife Foundation

The Canadian Wildlife Foundation is a national not-for-profit charitable foundation dedicated to supporting the work of the Canadian Wildlife Federation (CWF). Funds help deliver a wide variety of conservation programs, research, education, awareness campaigns and endangered species funding. The Canadian Wildlife Federation is dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat by informing and educating Canadians, advocating responsible human actions and representing wildlife on conservation issues. CWF is funded entirely by people who want Canada's future to include healthy wildlife and natural areas, as well as the many environmental, economic, health and social benefits they provide. Visit for more information.

About the Rogers Foundation
The Rogers Foundation is a private not-for-profit charitable foundation created by the late Edward S. (Ted) Rogers in September, 1993. The majority of the Foundation's grants are directed towards specific organizations that undertake innovative work in the areas of education, medical research, improving the lives of children and environmentalism. Due to the nature of its grant making activities, the Rogers Foundation does not solicit grants from the public.

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Contact Information

  • For More Information, Contact:

    Shauna Pichosky
    Marketing Director
    Canadian Wildlife Federation
    647.201.9935 (cell)

    Louise Hanlon
    Canadian Wildlife Foundation
    1.877.599.5777 x235