AIR MILES Reward Program

AIR MILES Reward Program

June 10, 2008 12:29 ET

Canadians Can Slim Down While Bulking Up Their Reward Miles at airmilesshops.ca™

TORONTO, ONTARIO--(Marketwire - June 10, 2008) - airmilesshops.ca, the one-stop online shopping mall for AIR MILES(R) Collectors, has added WeightWatchers.ca to its growing list of 100+ brand name stores and services where cardholders can shop online to earn even more reward miles.

Expanding its category of Fitness & Nutrition stores, airmilesshops.ca offers Collectors 10 bonus AIR MILES(R) reward miles when they sign up online for a membership at WeightWatchers.ca.

"The addition of WeightWatchers.ca to our list of retail partners adds a whole new dimension to the lifestyle aspect of online shopping for Canadians," says Emmie Fukuchi, Director of airmilesshops.ca. "Helping people achieve their fitness goals for over 40 years, Weight Watchers complements our offerings that meet the diverse needs of today's health-conscious consumers."

Recently airmilesshops.ca added nine other new stores to its list of online retail partners, including Blue Nile, Footlocker, Lancome, Biotherm, Biography, History Channel, Maclean's, Today's Parent and Eastbay.

A rapidly growing trend, the number of Canadians turning to online shopping is increasing year over year according to Statistics Canada. Based on these figures, eMarketer summarizes that Canadian households spent approximately $15 billion (CDN) online in 2007, which translates into a 42 per cent increase over 2006 spending. If the trend continues, Canadians' online spending is expected to double, reaching $37 billion (CDN) by 2011.

About airmilesshops.ca(TM)

airmilesshops.ca, the AIR MILES(R) online shopping mall, was launched in 2003 for Canadian online shoppers and brings together more than 100 of the best North American fashion, entertainment, consumer electronics, travel, home decor, lifestyle and gift retailers at one online destination. Popular sites include chapters.indigo.ca, Amazon.ca, Dell.ca, Victoria's Secret, Lands' End and Toys "R" Us.

Shoppers can visit airmilesshops.ca or log onto airmiles.ca and choose the 'shop online & collect' section.

About the AIR MILES(R) Reward Program

The AIR MILES(R) Reward Program is Canada's premier coalition loyalty program. Founded in 1992, it has more than 9 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES(R) Reward Program offers Collectors over 800 different leisure, entertainment, merchandise, travel and other lifestyle rewards by shopping for products and services at one of more than 100 brand-name Sponsors. To find out more information on the AIR MILES(R) Reward Program, visit the website at www.airmiles.ca.

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