September 05, 2007 09:30 ET

Canadians commit to get fit during Arthritis Awareness Month

Attention: Health/Medical Editor, Lifestyle Editor, News Editor TORONTO / ON / MEDIA RELEASE--(Marketwire - Sept. 5, 2007) - If you knew that small actions today could prevent you from years of pain and allow you to continue with activities you love, would you do them? Commit to be your healthiest self and join thousands of Canadians who are moving to improve their health by taking The Arthritis Society's Lifestyle Makeover Challenge.

The Lifestyle Makeover Challenge is designed to educate and encourage Canadians to become more active and eat healthier to delay the onset and reduce the disability of osteoarthritis (OA).

"Our goal is to motivate Canadians to take an active role in managing their health," says president and CEO of The Arthritis Society, John Fleming. "People need to know that it is possible to fight arthritis, and the Lifestyle Makeover Challenge is one of those ways."

The Arthritis Society has learned of ways to reduce the onset and disability of some forms of arthritis by adopting an active and healthy lifestyle. Losing just 10 to 11 pounds translates into a decrease in stress on knee joints by 40 pounds and reduces the risk of needing joint replacement by 25 per cent.

It only takes 21 days to form a habit and this four week challenge is designed to help create healthy habits for life. Set your own personal goals and sign up for the Lifestyle Makeover Challenge. The first 5,000 Canadians to sign up will receive a free Thera-Band to help them get started on their Lifestyle Makeover Challenge. To sign up visit

About the Lifestyle Makeover Challenge
The Lifestyle Makeover Challenge is designed to inform people living with osteoarthritis and those who are at risk about the ways to prevent disability, reduce the chance of developing OA and reduce the impact OA has on day-to-day life by adopting a healthy and active lifestyle. A healthy lifestyle can improve the quality of life for both, people with arthritis and those not effected.

About The Arthritis Society
The Arthritis Society is Canada's principal not-for-profit organization dedicated to providing and promoting arthritis education, community support and research-based solutions, to the nearly 4.5 million Canadians living with arthritis. Since its inception in 1948, The Society has contributed more than $150 million towards arthritis research to develop better treatments and ultimately, to find a cure for this debilitating disease.
/For further information: IN: HEALTH

Contact Information

  • Sinead Canavan, National Communications and Marketing Manager, The Arthritis Society
    Primary Phone: 416-979-7228 ext. 348
    Secondary Phone: 416-697-5905
    Toll-Free: 800-321-1433