Canadian Electricity Association

Canadian Electricity Association

October 06, 2010 08:00 ET

Canadians Encouraged to Flip the Switch on Savings with National ENERGY STAR® Light Fixture Campaign

The Canadian Electricity Association, the Government of Canada, Electric Utilities and Retailers Partner Nationwide to Help Canadians Choose Energy Efficient ENERGY STAR Qualified Light Fixtures

OTTAWA, ONTARIO--(Marketwire - Oct. 6, 2010) -

Attn news editors, environmental reporters, homes editors, financial editors:

Editors Note: There are two fact sheets and a video associated with this Press Release.

Canadians looking to reduce their energy consumption and monthly utility bills will benefit from a new ENERGY STAR Light Fixture campaign. Officially launched on October 1, the campaign is led by the Canadian Electricity Association, the Government of Canada, utility providers and retailers across Canada and runs until the end of October 2010. 

The ENERGY STAR Light Fixture campaign aims to increase consumer understanding and demand for energy saving fixtures and also highlight the wide variety of high-quality lighting design options available that provide consumers with superior light quality and the highest levels of energy efficiency available on the market. 

"Our Government's support for this project is another example of how we are encouraging Canadians to use energy more efficiently," said the Honourable Christian Paradis, Minister of Natural Resources. "The ENERGY STAR qualified lighting fixtures campaign demonstrates an easy and practical way that Canadian families can save energy, keep more money in their pockets and help protect the environment."

ENERGY STAR qualified fixtures use one-quarter the energy of traditional light fixtures and come in hundreds of decorative styles including portable fixtures such as table, desk, and floor lamps; as well as hard-wired options such as front porch, dining room, kitchen ceiling, under-cabinets, hallway ceiling, wall, and bathroom vanity fixtures.

"Time and again Canadian electricity consumers have told us that they look to their electric utilities as their energy efficiency partner. For over twenty years Canadians have benefitted from electric utilities' collective insight and experience in delivering and promoting effective energy efficiency programs and products", said CEA president and CEO, Pierre Guimond. "CEA and its members welcome the opportunity to work with Natural Resources Canada and retail partners to provide ways that will help Canadians to better manage their electricity consumption, and consequently their bill."

Founded in 1891, CEA is the national forum and voice of the evolving electricity business in Canada. Energy Efficiency is a strategic priority for the Association and initiatives like the ENERGY STAR Light Fixture campaign supports their belief that energy conservation can be maximized through an integrated and collaborative approach with governments, regulators, retailers and customers.

ENERGY STAR is the international symbol of premium energy efficiency. Introduced in Canada in 2001, the ENERGY STAR symbol is displayed on 50 types of products, including lighting, home electronics, major appliances, windows, doors, skylights, office equipment and residential heating, ventilating and air conditioning equipment. Natural Resources Canada's Office of Energy Efficiency administers and promotes the use of the mark in Canada.

About the CEA

Canadian Electricity Association (CEA) members generate, transmit and distribute electrical energy to industrial, commercial, residential and institutional customers across Canada every day. From vertically integrated electric utilities, to power marketers, to the manufacturers and suppliers of materials, technology and services that keep the industry running smoothly - all are represented by this national industry association. For more information please visit

To view the first fact sheet associated with this press release, please visit the following link:

To view the second fact sheet associated with this press release, please visit the following link:

To view the video associated with this press release, please visit the following link:

Contact Information

  • Optimum
    Nina Kalos
    Canadian Electricity Association (CEA)
    Louisa Hood
    Director, Communications
    613-688-2954 or Cell: 613-513-6990
    Natural Resources Canada, Ottawa
    Richard Walker
    Director of Communications
    Office of the Minister