Microsoft Canada Co.

Microsoft Canada Co.

June 26, 2008 06:00 ET

Canadians Enjoy Games in the Boudoir: One in Four Admit to Having Played Computer Games in the Bedroom

Over 90 per cent of online Canadians have played computer games, according to a survey released today by Microsoft Canada/Ipsos Reid

MISSISSAUGA, ONTARIO--(Marketwire - June 26, 2008) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press

What are more men than women doing naked behind closed doors? According to the results of an Ipsos-Reid survey released today by Microsoft Canada Co., playing computer games. Seventeen per cent of men with Internet access admitted to gaming without their clothes on, compared to only nine per cent of women. The exhibitionist tendencies of men do not stop at nudity; they are also more likely (23 per cent) than women (15 per cent) to have played a computer game in public.

The survey revealed other gender differences. For example, men (19 per cent) are more likely than women (5 per cent) to have played massively multi-player games like World of Warcraft. The genders agree on taking a mental break with games - 86 per cent of online Canadians have played Windows games like Solitaire or Minesweeper, and 30 per cent of respondents have played computer games at work.

Where Canadians live also factors into their gaming habits. Those most likely to have spent money on a computer game - 63 per cent - live in Ontario, followed by residents of Alberta (57 per cent), Atlantic Canada (53 per cent), British Columbia (52 per cent), Saskatchewan and Manitoba (45 per cent). Only 40 per cent of Quebeckers reported spending money on games.

When asked about their earliest memory of using a computer, one third (34 per cent) of Canadians over 35 recall playing a Windows game such as Solitaire, Free Cell, Mah Jong, or Minesweeper. Forty-three per cent of Canadians aged 18-to-34 first used a computer to play educational games at school, while only eight per cent of those aged 35 to 54 share this memory.

"I fondly remember the floppy disks and the simple graphics of classic computer games like Space Invaders! Technology has come a long way since then, and it's clear that games are a big part of the day-to-day lives of Canadians," says Ryan Bidan, Games for Windows Product Manager, Microsoft Canada. "Windows continues to lead the gaming industry worldwide in both users and revenue, and compelling online experiences, industry-leading graphics, high quality games and innovative hardware are driving the growth of PC gaming."

This weekend in Toronto, Microsoft Canada is inviting consumers to learn more about Canada's passion for computer games and see first-hand how gaming has evolved at "Games for Windows Presents: EVOLUTION: 30 Years of Computer Games." This Friday, June 27th and Saturday, June 28th at the InterAccess Digital Media Arts Gallery, Canadians can get hands-on with twenty fully-interactive classic computers from 1978 to 2008 running classic favourites like Tetris through to the stunning graphics of Microsoft Game Studios titles Flight Simulator X and Gears of War.

Other interesting survey findings:

- The average age at which online Canadians first played a computer game is 29 years old

- Only 6 per cent of online Canadians indicate that they have never played a computer game

- Thirty per cent of online Canadians say they have played games at work, 27 per cent in the bedroom, and seven per cent in the bathroom

- Online Canadians over 55 joined the ranks of gamers later in life, 56 per cent having played their first computer game when they were over 40

The online survey of 1,026 online Canadian adults was conducted by Ipsos Reid from June 10 to 13, 2008. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20.

About Games for Windows

Microsoft Windows is one of the most popular operating systems in the world for games, delivering the widest range of titles, the most gaming hardware choices, and advanced gaming technology for players of all types. With Windows as the cornerstone, the Games for Windows platform offers publishers and gamers the most enjoyable and innovative gaming experiences available on a PC. More information can be found online at http://www.gamesforwindows.com.

About Microsoft Canada

Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (NASDAQ:MSFT) the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. Visit Microsoft Canada's web site at www.microsoft.ca.

Contact Information