Tetley Canada

Tetley Canada

June 02, 2009 08:00 ET

Canadians First to Savour Revolutionary New Tetley Infusions

Tetley reinvents tea time with first-of-its-kind liquid tea mix

TORONTO, ONTARIO--(Marketwire - June 2, 2009) -

Editors Note: A photo and video are included with this Press Release.

There's now a healthy new way to flavour water thanks to the launch of Tetley Infusions, a first-of-its-kind, pure and natural liquid tea mix. Available in convenient single-serve sachets, Tetley Infusions instantly dissolves in water for the refreshing taste and goodness of real-brewed, naturally sweetened Tetley tea. Canada launches Tetley Infusions this month and is the first country in the world to introduce this revolutionary new way to turn a cool glass of water into a healthy, light and delicious cold beverage.

Steeped in Tetley's 170 year tea-making tradition, new Tetley Infusions comes in four flavours and is the world's first and only liquid tea mix that combines real-brewed Tetley tea with natural fruit juice. Specifically developed for people who reject chemically-derived and artificially-sweetened flavoured crystals, new Tetley Infusions contains no artificial colours, flavours or sweeteners. Flavours include: Green Tea, Green Tea with Pomegranate, Classic Tea with Mediterranean Lemon and White Tea with Blueberry.

"Tetley is revolutionizing this beverage category, which to date has been comprised of fully artificial products -- powdered crystals that come loaded with unnatural chemical sweeteners, colours and fillers," says Michelle Faris, Director Marketing for Tetley Canada. "We leveraged our hot tea credentials to create Tetley Infusions because we know that health-conscious Canadians love the taste of real brewed tea and we believe they shouldn't have to compromise their pure water with unnatural sweeteners and colours. With this innovative new product we are delivering the first natural, healthy and cost effective alternative."

Tetley shakes up the flavour crystals category

Perfect for flavouring a bottle or glass of chilled water, Tetley Infusions comes packaged in attractive sachets. Simply tear open a sachet and add the liquid tea mix to water for delicious and refreshing Tetley tea, at only 50 calories per serving (250 ml).

In Canada, single-serve flavoured crystals amount to a $46 million dollar category that saw double digit growth, 19 per cent, last year.(i) Tea-flavoured crystals represent 38 per cent of the total single-serve flavour crystals market.

"Tetley Infusions is an exciting new format that makes it more convenient for Canadians to rehydrate and enjoy naturally sweetened green, white and classic teas whenever and wherever they like," says Ms. Faris of the brand that introduced Canada's first and only, all-natural, ready-to-drink, real-brewed iced teas in 2008. "Ideal for savouring at home, on-the-go, at the office or as a splash of flavour in your favourite recipe, new Tetley Infusions are light weight and portable."

Tetley Infusions comes in a box of six 30 ml sachets, for $3.99 MSRP, and will be found next to the flavoured crystals at most grocery stores across Canada.

Have your Tea and Eat it Too

"Tetley Infusions can also be used as a natural and healthy recipe substitute for heavy sugars, artificial sweeteners and synthetic flavourings," says British celebrity Chef Sophie Michell, famed cookbook author and co-host of Britain's food makeover TV show, Cook Yourself Thin. Sophie, who once worked as family chef for world-famous supermodel, Claudia Schiffer, is a master of healthy, indulgent cooking and says Tetley Infusions is the perfect way to flavour your favourite sweets for a healthier, low-cal alternative.

"I refuse to compromise taste for calories so I'm constantly searching for alternative ingredients to improve my favourite recipes," says Ms. Michell. "Tetley Infusions tea flavours are rich in taste and light on sweetness, which reduces or eliminates the need for sugar in indulgent recipes. They create a whole world of opportunity for innovative, skinny summer tea time treats," she says.

Ms. Michell has created four heavenly, guilt-free recipes with Tetley Infusions that are as easy to make as they are to eat. They include: Berries Layered in a White Tea with Blueberry Mousse; Green Tea with Pomegranate Creme Brulee; Green Tea and Chilled Mango Soup; and Classic Tea with Mediterranean Lemon and Edible Flowers Tea Sandwiches. Check out www.tetley.ca for photos and recipes.

Tetley: Canada's tea leader, naturally!

Tetley, Canada's best-selling tea, offers more than 40 different flavours and formats, including new Tetley Infusions; Tetley Red and Herbal teas; thirteen pure and natural Green tea flavours; traditional Orange Pekoe; Specialty Black Teas and naturally sweetened, real Tetley Tea in a bottle. For more information on Tetley please visit www.tetley.ca.

(i)Source: AC Neilson Markettrack - 52 weeks to October 25, 2008. Excludes private label.

To view the image associated with this release, please visit the following link: http://www.marketwire.com/library/20090601-sophie800.jpg.

To view the video associated with this release, please visit the following link: www.youtube.com/watch?v=vYWjE6-ymzE.

Contact Information

  • Sophie Michell is available for interviews. To book an
    interview or for more information please contact:
    Strategic Objectives
    Timothy Chan
    (416) 366-7735 x 244
    tchan@strategicobjectives.com