Environics Communications Inc.

Environics Communications Inc.

September 12, 2005 07:15 ET

Canadians: Flavour Adventure Seekers

Two Thirds Claim Bold Flavour Preferences; Debunks Science and Global Perception of Bland & Boring. Are you a Super Taster? TAKE THE TASTE BUD TEST Attention: Food/Beverage Editor, Lifestyle Editor TORONTO, ONTARIO--(CCNMatthews - Sept. 12, 2005) - Be Bold Canada! If you can tell a lot about people via their stomachs, then we can debunk the global perception of Canadians as bland and boring. But the proof isn't in the pudding; it's in our taste buds, according to recent data. The findings suggest that while 75 per cent of the North American population are considered "Tasters" to "Super Tasters" - those genetically moderately to highly sensitive to strong flavors - two thirds of Canadians consider their taste profile "bold."

Dr. Massimo Marcone, "Canada's Food Scientist," will outline what the new data says about Canadians' above-average penchant for bold and how this debunks the science behind genetic taste variations…

? BOLDLY EATING WHERE WE HAVEN'T EATEN BEFORE: If the proof is in our taste buds, then Canadians can no longer be considered bland and mild-mannered! Learn what the new data suggests about our bold flavor preferences and how it proves we're not as polite as we may seem!
? THE SCIENCE OF BOLD TASTE: Are you a Non Taster, Taster or Super Taster? Gain an understanding of the science behind taste and how it affects our bold flavour preferences, food choices…even our overall health! Take the Taste Bud Test to determine your genetic flavour profile? You might be surprised!
? THE FIFTH [OR SIXTH] FLAVOR? With unami now recognized as the fifth flavor, where does the boldest of the bold, heat, fit into the mix? And can a Super Taster enjoy heat?
? BOLDIMENTS: Learn how a convenient flavor solution [bold condiments] earned its own buzzword and take a tour of the Table of Boldiments - the Top 10 bold flavour solutions for each flavour profile to liven up even the most boring meat and potatoes! Even Super Tasters can get in on the action!
? A BRIEF HISTORY OF BOLD: Learn how the boldest of bold, pepper sauce, came to be.

WHO: Dr. Massimo Marcone is a Food Scientist at the University of Guelph and is a regular broadcast and print contributor across the country educating Canadians on the science behind what we eat.

WHAT: In addition to speaking to the above, Dr. Marcone will come armed with the Table of Boldiments - a full visual display of prepared dishes and the top 10 recommended boldiments for each flavour profile, as well as the opportunity for you to take the blue dye Taste Bud Test to determine your genetic flavour profile.

WHEN: Wednesday, September 21, 2005

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/For further information: To arrange an interview or for more information, please contact:
Danielle Rouleau or Karen Cleveland, Environics Communications
(416) 969-2714 or (416) 969-2722
drouleau@environicspr.com or kcleveland@environicspr.com
/ IN: EDUCATION, ENTERTAINMENT, FOOD, HEALTH, SOCIAL

Contact Information

  • Karen Cleveland, Environics Communications Inc.
    Primary Phone: 416-969-2722
    Secondary Phone: 416-920-9000
    E-mail: kcleveland@environicspr.com