Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

February 14, 2012 10:00 ET

Canadians' Love Affair With Their Vehicle Still Going Strong

OTTAWA, ONTARIO--(Marketwire - Feb. 14, 2012) - The Canadian Automobile Association (CAA) recently asked Canadians some light-hearted questions about how they feel about their vehicle in relation to other important things in their lives.

The results of the national survey of nearly 3,700 Canadians revealed that our love affair with the car continues unabated… but other priorities do come first.

We asked, if they had to choose, what they would rather give up for a year:

  • Their car or their cell/smart phone: 81 per cent said their cell/smart phone.
  • Their car or coffee: 82 per cent said coffee.
  • Their car or television: 64 per cent said television.

And finally, 64 per cent said that if they had to choose they would give up their car rather than their spouse, a good thing to have reaffirmed on this special day of romance. Another 18 per cent said they would choose their vehicle over their romantic partner, though, while 18 per cent said they were undecided.

Having trouble figuring out what to get your romantic partner? Well, it doesn't look like the choice of a vehicle will help. In the same survey, only 20 per cent of Canadians said they view their vehicle as an expression of their personality, while 63 per cent said their vehicle was just a way to get around.

The survey of 3,679 Canadians is considered accurate to within 3.1 percentage points, 19 times out of 20.

CAA is a federation of nine clubs providing more than 5.6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

Contact Information

  • For more information or to book an interview
    Alayne Crawford, Manager of Public Affairs
    CAA National
    613-796-9404
    acrawford@national.caa.ca