Tourism Prince Edward Island

Tourism Prince Edward Island

May 04, 2009 13:07 ET

Canadians Need a Restful Break

Vacations fall short of bringing R & R to Canadians


Editors Note: There are two photos associated with this press release.

While vacations are intended to provide much-needed rest and relaxation, a new Angus Reid study shows that too many Canadian vacationers are finding the experience stressful. While 91 per cent of Canadians agreed that one of the main reasons for taking a vacation away from home was for rest and relaxation, 55 per cent found that they came back from their trip more tired than they had hoped.

The national research was commissioned by Prince Edward Island, known as the Gentle Island of Rejuvenation, to understand more about Canadians' travel habits and if we are truly getting the rest that we need while on holidays. The survey found that of those Canadians who didn't find their vacation restful, 37 per cent indicated that trying to cram too much into their time off was one of the reasons.

"Our lives are stressful enough on a day-to-day basis, so we don't need more of that stress while we're on vacation," said Valerie E. Docherty, Minister of Tourism, Prince Edward Island. "Our beautiful vistas and beaches, world-class golfing, and thriving culinary scene grounded in local, fresh produce, positions our tourism offering as the vacation you won't need a vacation from - a truly rejuvenating break from the everyday. While there's plenty to do on the Island, it's at a kinder, gentler pace that appeals to vacationers who really need to get away from it all." added Docherty.

And according to the survey, Canadians might be in need of a truly restful vacation, with one quarter of respondents noting that their work-life balance has gotten worse since the economy turned south six months ago.

Prince Edward Island offers a place where visitors can blend once-in-a-lifetime experiences like digging clams for dinner or tonging for oysters with travel favourites such as golf, cycling and relaxing at the beach, all without feeling overwhelmed or fatigued once their Island vacation ends.

Promoting "the vacation you won't need a vacation from", PEI's creative advertising campaign uses humour to showcase Canada's Gentle Island as an alternative to stressful vacation experiences. As part of the ongoing marketing initiatives, Tourism Prince Edward Island will host a contest to find Canada's most stressed individual and send them to the Gentle Island to relax and rejuvenate. TPEI will also engage and interact with consumers through social media activities including: an official Gentle Island Twitter account (@GentleIsland), participating in online travel forums and blogs and a new portal dedicated to consumer interaction off the website.

Other survey highlights:

Say no to the vacation at home: Four out of five Canadians say it is important to take vacations away from home to really rest, relax and come back feel rejuvenated, particularly Canadians living in Alberta (96 per cent) and Quebec (90 per cent).

Staycationing this summer?: According to the survey, the staycation - where you stay at home and travel locally, do activities close to home, or use the time to do things within your home - is on the rise with one quarter of respondents noting that will likely take more staycations over the next six months than they normally would.

Staycations sometimes mean working vacations: Canadians who have taken stay-at-home vacations before are split on whether a stay-at-home vacation could lead to working during your time off: 29 per cent say they are more likely to work during a stay-at-home vacation.

About PEI Tourism

Prince Edward Island is the smallest of Canada's provinces in both size and population. Its 140,000 residents play host to 1.2 million visitors annually and Tourism is the second largest contributor to gross domestic product.

Prince Edward Island is renowned for its scenic beauty, fresh farm produce, abundant seafood, relaxed pace of life and the warmth of its residents. Easily accessible by air, sea and the longest bridge in Canada, PEI offers premier accommodations, top Canadian golf resorts, the warmest waters north of the Carolinas and a variety of outdoor activities for all ages and paces of life. To learn about Prince Edward Island, visit

About Angus Reid Methodology

From April 3 to April 6, 2009, Angus Reid Strategies conducted an online survey on behalf of Tourism Prince Edward Island among a randomly selected, representative sample of 1,002 adult Canadians. The margin of error for the total sample is +/-3.1%, 19 times out of 20. the results have been statistically weighted according to Statistics Canada's most current education, age, gender and region Census data to ensure a representative sample of the entire adult population of Canada.

To view The Links at Crowbush Cove, courtesy of Tourism Prince Edward Island, please visit the link below:

To view a photo of the Dayboat Restaurant, courtesy of Tourism Prince Edward Island, please visit the link below:

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