Durex

Durex

February 07, 2012 09:55 ET

Canadians Performing Well at Physical and Emotional Aspects of Sex

TORONTO, ONTARIO--(Marketwire - Feb. 7, 2012) - With Valentine's Day fast approaching, a new global survey shows that Canadians are doing a good job of satisfying their partners sexually.

The results of the study from Durex, released to coincide with Valentine's Day, reveal that among the 1,015 Canadians surveyed, 79 per cent of men and 77 per cent of women say their partner is good at giving them sexual pleasure.

The survey also finds that that six out of 10 Canadian women (63 per cent) and 58 per cent of men say that the emotional aspects of sex - feeling loved, respected and intimate - are more important for women than for men.

"It is great to see that Canadian men seem to be getting it right when it comes to love and sex," commented Durex Marketing Director Dr. Thorsk Westphal. "There is still room for improvement, however, and the message is that you should not neglect the emotional side of your relationship."

More than eight out of 10 Canadian women (81 per cent) agree that sex brings them closer to their partner emotionally. Canadian men seem to be succeeding in getting in touch with their softer sides, as 82 per cent of Canadian women say they feel loved during sex.

"Couples should remember that open and honest communication is an important component of sexuality, helping to improve the experience for both partners," said Westphal.

More than 29,000 people in 36 countries took part in the Durex survey, carried out online and in face-face interviews by Harris Interactive.

To celebrate Valentine's Day in Canada, Durex has rebranded its "Savvy Lover" marketing campaign as the "Savvy Valentine". Through the campaign Facebook page, designed to host an open and honest conversation about sexuality, consumers can access Valentine-centric content and win romantically themed prizes during the month of February.

Notes to Editors

The study was commissioned by Durex, the world's number one condom brand, which carries out a range of health promotion initiatives to encourage safer and better sex.

It was conducted online in 35 countries and face to face in Nigeria by Harris Interactive among a total of 29,003 adults (aged 18+) in 36 countries between 6th September and 3rd October 2011. The Canadian results had a base of 1015 respondents.

The data was weighted where necessary to bring it in line with the population or online population.

The 36 participating countries were Australia, Austria, Canada, China, Colombia, Croatia, Czech Republic, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Kingdom and the United States.

For more information on Durex visit www.durex.com.

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