November 12, 2012 10:45 ET

Canadians Plan to Go Big on Giving This Holiday, Survey Finds

Gadgets the clear gift of choice in's inaugural Holiday Shopping Index

TORONTO, ONTARIO--(Marketwire - Nov. 12, 2012) -

Attn: News, Business and Lifetsyle editors.

All the world knows how polite Canadians are, but a recent survey on holiday gifting and online shopping trends has revealed something else: Canadians are big givers too.

Almost half, 45.2 per cent, said they were planning to shop online for five or more presents this holiday season, according to findings from the first annual Holiday Shopping Index, a survey of over 1,100 Canadians coast-to-coast. More than a quarter, 27.3 per cent, said they would be buying for between four and five people, while only 4.8 per cent of Canadians would be shopping for just one. When it comes to how much we'll be spending, conservatism seems to be the trend with the majority of Canadians, about 63 per cent, planning to spend less than $50 per holiday gift this year.

The survey also delved into what sorts of presents Canadians plan to give, with gadgets being the clear go-to gift. More than two-thirds of Canadians, 66.5 per cent, said they planned to give gadgets and toys to their loved ones. Even more, 68.1 per cent, said "small gadgets" such as tablet computers and MP3 players were on the top of their lists. Other consumer technology that made the cut included speakers, headsets and docking stations (45.3 per cent say they will give them as gifts). Board games will also be a big category this holiday, with 40.3 per cent of Canadians planning to put a bow on them.

"The online shopping trend is still very much alive and well and it's because Canadians know a good deal when they see one," says Ghassan Halazon, CEO of the deals website, "We might not be a bunch of bargain-hunters, but when it comes to holiday shopping, our survey shows that price and savings will be big factors in where we spend our money."

In fact, as Canadians get even more comfortable shopping online, 37.9 per cent say price will be the most important factor they'll consider before checking out this holiday season, girding online destinations such as for busy days ahead.

The survey's other key online holiday shopping findings include:

  • Fashion and home décor will also be key gifting categories, ranking second and third as gifting choices for Canadians who are planning to purchase apparel, accessories, fragrances, jewelry, furniture and home accessories for their friends and families

  • Gift cards, while arguably the "easy way out," are still a big hit, with 58.6 per cent planning to give at least one

  • Canadians love their Apple products: iPhone and iPad accessories are on the list for 41.8 per cent of Canadians

  • Loving local: Apart from stuff that goes under the tree, 84.6 per cent of Canadians want to give food & drink experiences at local restaurants, while 79.1 per cent said they plan to give entertainment experiences like concerts and theatre events

Now offering a wider variety of online shopping opportunities than ever before, greater savings, better product and service offerings and highly ranked customer service initiatives, is at the forefront of the category - quickly becoming the online holiday shopping destination for Canadians this year.


Canada's first deal-a-day website, was launched in Toronto in 2009. Over the last three years, the company has refined its group buying business model to emerge as a broader flash sales e-commerce destination that offers over 500 deals a month across multiple categories including Local, Products, Travel and Home & Décor verticals. With the goal to become one of Canada's top online shopping destinations, offers features that range from the hottest lifestyle and home décor products to travel and spa packages, self-improvement workshops to dinner experiences. Considered a trusted city guide that introduces it's million plus members to the finest that their city has to offer, is available coast-to-coast in over 20 major cities and local regions across Canada. Recently, the TeamBuy Consumer iOS App won a Silver Award for Business Applications in the 42nd Annual International Creativity Media and Interactive Awards. Since 2009, has grown rapidly, cultivating relationships with thousands of diverse merchant partners, expanding to offer mobile and Facebook e-commerce apps and generating over $100 million in savings for their members.

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