Yellow Pages Group

Yellow Pages Group

June 09, 2008 12:10 ET

Canadians Seek to Put Their Best Foot Forward

Yellow Pages™ directories' personal improvement-related headings experience growth over the past year

MONTREAL, QUEBEC--(Marketwire - June 9, 2008) - Making a strong first impression and dressing for success has become "big business" as more Canadians are turning to image enhancement services, according to Yellow Pages Group's recent headings data. Yellow Pages™ directory headings tend to indicate business sector growth and levels of demand for particular products and services in the Canadian economy.

The Image Consultants category, which debuted in Yellow Pages™ directories in November 2006, has seen a growth of 60% of its listings in 2007. Similarly, Image Consultants was searched for approximately 15,000 times on™ in 2007. This category includes services such as wardrobe consultation, personal shopping assistance, and presentation skills.

"Every year we see new headings and spikes in specific categories that often reflect social trends and business growth in Canada," mentions Jean-Pascal Lion, Vice President, Marketing, Yellow Pages Group."

Currently a national search for Image Consultants will yield hundreds of businesses in diverse areas including Corporate Image Development Service, Colour & Style Consultants-Personal and Fashion Stylists & Consultants.

"The image consulting industry has really flourished over the past few years," says Daniela Mastragostino, Toronto Chapter President of the Association of Image Consultants International (AICI) and President of Nove Image Consulting. "AICI's membership has grown by 51% since 2006, as Canadians are looking to trained and certified consultants to help them strengthen their overall image including appearance, behaviour and communication skills."

Categories aimed at personal development are expanding in areas like Coaching, adapting to trends around professional growth. Growth in Health Employees - Corporate Programs indicates an increase in workplace health solutions such as stress management and corporate fitness programs.

Constantly popular, the Spas - Beauty, Health and Destination heading indicates the need for relaxation as well as indulging in pedicures, manicures, facials, massages and special skin treatments. The desire for healthy eating complements that trend with the growth in the Dieticians and Nutritionists headings.

Canadians can find personal improvement-related businesses and services in the Yellow Pages™ print directory, online at and through text messaging at YELLOW (935569).

About Yellow Pages Group

Yellow Pages Group is Canada's leading local commercial search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories,™ and, as well as™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN).

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