autoTRADER.ca



autoTRADER.ca

October 17, 2012 13:04 ET

Canadians Show Broad-Based Automotive Taste

Latest autoTrader.ca Stats Reveal What Wheels Canadians are Desperately Seeking

TORONTO, ONTARIO--(Marketwire - Oct. 17, 2012) -

Attention: Automotive Editors

Canadian car and truck drivers took to autoTrader.ca in droves over the summer, with some revelatory search results-depending on how you view Canadians.

The data, released today by autoTrader.ca, tracked the searches of Canada's largest automotive marketplace from coast to coast throughout Q3 2012, generating insightful Top 10 lists for each province.

Whether it was a workman-like pickup truck, a reliable import, or an über-cool exotic, Canadians' taste in cars clearly runs the gamut.

In British Columbia, the Ford F-150 was the number one most sought-after car, with combined searches of 3.65 million.

Five of the Top 10 searches in Alberta were for trucks, reflecting the region's established taste for rugged, larger vehicles - specifically the Ford F-150 and the F-350, with combined searches of over 13.2 million. Search numbers from Saskatchewan told a similar story, with six of the Top 10 searches coming in the truck category, specifically the Ford F-150, the GMC Sierra 1500 and the 2010 Dodge Ram 1500.

Ford's F-150, in fact, was the most sought-after set of wheels in the country during Q3, with close to 48 million total searches for the perennial top seller.

In Manitoba, the story was about Ford and Honda, with Ford's F-150 taking the top spot with two million searches. The Honda Civic, CR-V and Accord were all in the Top 10 with combined searches of 2.4 million.

Ontarians showed a marked difference in taste, with imports including the Acura TL and MDX, Honda Accord and Civic, Volkswagen Jetta, Mazda 3, Audi A4 and Toyota Corolla claiming eight of Ontario's Top 10 spots. The Civic, alone, was searched for 24.7 million times. Searches for imports were also prevalent throughout the Maritimes, with Nova Scotia, Newfoundland and Prince Edward Island all skewing heavily in favour of makes and models such as Hyundai's Tucson, Honda's Civic and Toyota's Corolla.

Quebeckers, too, were most enamored by imports, specifically the Honda Civic with 8.5 million searches. Eight of Quebec's Top 10 most searched autos were import vehicles. Quebec was also the only province to include luxury sports cars such as the Porsche 911 and Lamborghini Gallardo among their most sought after.

"Canada is a large and diverse country, with each province and city having its own unique identity. It's clear that this includes preference in vehicles, as Canadians have pretty eclectic taste when it comes to their cars," says Ian MacDonald, autoTrader's Director of Marketing. "Having the most cars in one place and covering the whole of Canada, we pride ourselves on offering the largest selection of new and used cars to our customers, whether it's trucks in Calgary, imports in Ontario, or anything in between."

autoTrader.ca's Q3 2012 Top 10 Most Searched Vehicles
MAKE MODEL PERCENTAGE OF ALL SEARCHES IN PERIOD
1. Ford F-150 2.51%
2. Honda Civic 2.24%
3. Ford Mustang 1.33%
4. Acura MDX 1.27%
5. Honda Accord 1.14%
6. Mazda Mazda3 1.05%
7. Volkswagen Jetta 1.04%
8. Audi A4 1.04%
9. Toyota Corolla 1.01%
10. Ford Escape 1.00%

About TRADER Corporation

TRADER Corporation is a trusted Canadian leader in print and online media, managing automotive consumer marketplaces and publications. The company's primary online destinations include: autoTRADER.ca™, autoHEBDO.net™, Autos.ca and BuySell.com. autoTRADER.ca offers the largest inventory of new cars and inventory of used cars in Canada, available via our website and mobile applications. Visitors buy or sell cars, trucks or other motorized vehicles quickly, easily and conveniently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. Autos.ca is the online destination for auto enthusiasts, featuring car news and car reviews from well-known automotive journalists. Follow autoTRADER.ca on Facebook at http://www.facebook.com/AutoTraderCanada or on Twitter at http://twitter.com/autotrader_ca or on Google+ at http://plus.google.com/s/autotrader.ca.

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