Bullfrog Power

Bullfrog Power

March 08, 2011 09:03 ET

Canadians Underestimate Environmental Impact of Their Natural Gas Use: Poll

Bullfrog Power® Launches First Green Natural Gas Choice for Canadian Homes and Businesses

TORONTO, ONTARIO--(Marketwire - March 8, 2011) - According to a new poll for Bullfrog Power, more than two-thirds (68 per cent) of Canadians are unaware that conventional natural gas used in their homes today adds to Canada's overall greenhouse gas (GHG) emissions footprint. However, Statistics Canada reports that natural gas use is indeed a significant contributor, releasing at least 32,000 kilotonnes of GHG emissions annually(1), equivalent to approximately 77 per cent of Canada's passenger car vehicle emissions.(2)

Overall household energy use, which includes natural gas and electricity use, has become the single largest contributor to the average home's pollution footprint, generating even more emissions per year than personal use of vehicles(3).

Against this backdrop, Bullfrog Power today launched the first and only 100 per cent green natural gas product — a clean, renewable alternative to fossil fuel-based natural gas — to be widely available to homes and businesses across Canada. The product, which complements Bullfrog's green electricity offering, enables Canadians to power appliances and heat their homes and businesses without increasing the amount of carbon dioxide in the atmosphere.

"There's a strong need for more education and conversation in Canada about the environmental impacts of fossil fuel-based natural gas use," says Tom Heintzman, President, Bullfrog Power. "We launched a 100 per cent green natural gas choice to provoke dialogue on polluting gas sources — and to make available another meaningful way for Canadians to reduce their environmental impact and take action on climate change."

How it Works:

When homes and businesses sign on for Bullfrog's green natural gas product, Bullfrog's producers inject 100 per cent green natural gas into the pipeline system to match the amount of gas the customer consumes. Bullfrog Power's green natural gas is produced by capturing and cleaning the energy-rich gas produced through the decay of organic matter in our everyday waste stream. The gas is then injected onto the national gas pipeline system, displacing fossil fuel-based gas sources. Unlike conventional natural gas, green natural gas does not increase the amount of carbon dioxide in the atmosphere.

Initially Bullfrog Power's green natural gas is produced in Canada at a landfill gas project in Quebec. The facility meets strict environmental standards defined by ICF International. Available in most provinces, Bullfrog's green natural gas costs less than $1 extra a day for the average home. Canadians can completely green their energy requirements by bullfrogpowering® their home with both green natural gas and green electricity for less than $2 extra a day on average.

Strong Support Building:

"Bullfrog Power is a leader in offering Canadians clean, renewable energy to help fight climate change," said Josh Laughren, Director, Climate and Energy, WWF-Canada. "Bullfrog Power's new natural gas product is a promising alternative to conventional natural gas, and can be an important tool in helping transition to 100 per cent renewable energy."

In February, Kraft Canada became Bullfrog Power's pilot green natural gas customer by bullfrogpowering the energy required for the baking and packaging processes for its Dad's Cookies made in Toronto. 

Some of the Bullfrog Power green gas customers at launch include Kraft Canada, Mountain Equipment Co-op, Moksha Yoga, Park Place Shopping Centre, Toronto and Region Conservation Authority, Evergreen Brick Works, MPH Graphics Inc., Rocky Mountain Flatbread Company, River Café, Salt Spring Coffee, MiraTel Solutions Inc., Rocky Mountain Soap Company, Left Coast Naturals, David Suzuki Foundation, Swizzlesticks Salon Spa, Eclipse Awards, Organic Box, Birds and Beans Inc., Octopus Strategies, Saul Good Gift Co. and Cook Consulting.

"At Evergreen Brick Works, we strive to encourage our visitors to live, work and play more sustainably," said Geoff Cape, Executive Director, Evergreen. "Supporting green natural gas through Bullfrog Power helps us reduce our GHG emissions and provides us with a platform to educate Torontonians about the importance of renewable energy in Canada."

Signing up for Bullfrog Power's green electricity and green natural gas requires no retrofits or special equipment and can be done online in minutes at www.bullfrogpower.com.

"Combating climate change is a matter of ethics for us—we cannot continue to pollute our planet and saddle future generations with the problems," says Tom Gehrels, a Toronto homeowner. "After switching to Bullfrog's green electricity in 2006, we began looking for other ways to reduce our home's emissions footprint. Finding a climate-friendly solution for the heating of our home was the last piece of the puzzle. We are delighted to be one of the first homes in Canada to be bullfrogpowered with green natural gas."

About the poll:

Methodology: The survey was conducted by the Environics Research Group on behalf of Bullfrog Power. The survey is based on telephone interviews with a representative sample of 2,000 Canadians (18 years and over) conducted between January 18 and 30, 2011. Results can be considered accurate to within plus or minus 2.2 percent, in 19 out of 20 samples.

About Bullfrog Power:

Bullfrog Power, Canada's 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

Photos will be available at approximately 7 pm.

(1) "Greenhouse gas emissions–a focus on Canadian households," Alison Clark Milito and Gabriel Gagnon, Environment Accounts and Statistics Division, Statistics Canada, 2008 

(2) National Inventory Report 1990–2008: Greenhouse Gas Sources and Sinks in Canada, Environment Canada, 2010

(3) Milito and Gagnon

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