SOURCE: engajer

January 30, 2014 09:00 ET

Cancer for College Teams Up With Will Ferrell and engajer to Raise Funds and Awareness

engajer's Sophisticated New Video Platform Helps Cancer for College Tell Its Story in a Customizable, Interactive Way

VISTA, CA--(Marketwired - Jan 30, 2014) - Cancer for College is proud to announce a partnership with interactive video provider engajer as the organization uses new technologies to promote its program that has awarded millions of scholarship dollars to thousands of cancer survivors over the past twenty years.

engajer, which delivers complex and rich video content in a personal and easily digestible way, is part website and part interactive storybook. Utilizing short, bite-sized video bursts that can be viewed in any order, an "engajer" interactive video allows viewers to quickly zero in on the content that interests them most by hand-picking which segments to watch. "In the age of social media and online communities, interactive content that drives response and conversation is vital to raising awareness for charities like Cancer for College," said Perla Ni, founder and CEO of GreatNonprofits -- a Yelp platform and the largest review site of its kind for nonprofits.

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"We are excited to present our message in the unique, personalized way that engajer makes possible," said Cancer for College Founder Craig Pollard, a two-time cancer survivor who conceived the idea for the charity as a student at the University of Southern California. "With competition for donor attention from so many worthwhile charities, it's cool to see a product that lets us get our message out in a way no one else can, including every detail that is important to our story, but giving viewers the power to prioritize the topics that are most important to them."

The Cancer for College engajer communicates the charity's story through a series of short form format videos ranging from Pollard's own personal cancer story, the formation of the charity, and stories of several scholarship recipients who have received support from the charity. In addition, the engajer features actor/comedian Will Ferrell, who chronicles his involvement with the cause. Viewers will be encouraged to share the engajer through social media in order to unlock special video content provided by Ferrell.

"I get asked to support a lot of causes, but Cancer for College is one of the purest charities I've encountered," said actor Will Ferrell. "It's a very small operation with a mom and pop feel to it and the mission is simple. They help cancer survivors realize their college dreams. With the help of engajer, we hope to be able to share the charity's story in a new and interactive way that will bring more support and awareness to the cause."

"We are honored to work with Cancer for College, an inspiring charity that has helped so many people already, and to use our unique medium to promote that story," said engajer founder and CEO, Michael Castellano. "We're confident that the interactive nature of the engajer, which puts viewers in control of the content they receive, will help Cancer for College's message gain more awareness by creating a bond between the viewer and the cause."

The Cancer for College engajer can be viewed at www.engajer.com/cfc

About Cancer for College
Cancer for College is a 501 (c) 3 charitable foundation that was founded in 1993 by two-time cancer survivor Craig Pollard. Pollard saw first-hand how cancer can not only destroy a family physically and emotionally but devastate them financially as well. All the family resources go toward getting the child healthy with little or nothing left for things such as a college education. The foundation provides college scholarships to cancer survivors and since inception has granted nearly $2 million to more than 1,000 survivors around the country.

About engajer
engajer is a sophisticated online platform that communicates complex and rich content in a personal, easily digestible way. By displaying short bite-sized video bursts in an interactive manner, only engajer leads customers down their personal pathway of interest, allowing viewers to quickly zero in on the content that interests them most. engajer allows users to educate customers with interactive video, receive granular analytics on every viewer and generate qualified sales leads from a cloud-based platform that is accessible online and from all mobile devices. Find out more at www.engajer.com.