November 30, 2011 09:00 ET

Cancer Detection Charity Challenges North America to Help Fund Operational Costs for 12 Months in 30 Days

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 30, 2011) -

Editors Note: There is a photo associated with this release.

In an effort to give 100 per cent focus on early detection education for 2012, Canadian charity FCancer is launching "Let's Fund 2012 Now", aiming to raise $175,000 in the month of December 2011 to fund a full year of operational costs for the charity in 2012 (see chart below for cost breakdown). The charity is taking a full-disclosure approach, laying all the details on the table of what it takes to run these effective, educational campaigns annually.

FCancer is a movement that activates Generation Y (also known as Millennials) to engage with their parents about the early detection of cancer, because 90 per cent of cancers are curable if caught in stage one. The charity has calculated every penny needed to pay their salaries, overhead and other necessary expenses for 2012 and has made a simple donation formula to help them reach their goal. Donors can choose from three options - they can donate one day ($480), one week ($3,400) or one month ($14,500).

"We're extremely excited to start the New Year with several strong campaigns we currently have in development," says Yael Cohen, president, founder and CEO of FCancer. "With funding for 2012 taken care of before January 1st, we'll be able to dedicate 100 per cent of our time to executing these powerful and effective campaigns."

As an appreciation token to all donors, FCancer will dedicate a day, week or month (based on the donor's contribution) by giving a special shout out to supporters for the amount of time they have generously donated. Those who can contribute a week or month will also receive a special edition (not available for purchase) FC shirt. "We will officially recognize that day, week or month as yours and thank you until we're blue in the face," says an enthusiastic Cohen.

FCancer has flipped the switch on cancer campaigns by shifting the world's focus from simply searching for the cure, to saving lives today through prevention and early detection. One of the main campaigns that will follow FCancer into the New Year is "The Cancer Talk", a video sharing movement focused on creating a generation of early detection ambassadors (GenY) who, by learning about what to do to stay healthy, what to watch out for, and what questions to ask, will put an end to late stage cancer diagnosis.

About FCancer

FCancer is out to make a difference in the way cancer is perceived and diagnosed by promoting the importance of early detection for all cancers. Our movement aims to activate Gen Y to engage with their parents about early detection of cancer. Roughly 90 per cent of cancers are curable if caught in stage one. We're creating a generation of early detection ambassadors who, by learning about what to do to stay healthy, what to watch out for, and what questions to ask, are taking control of their health and the health of their parents.

Where does the money go?

To view the 2012 Annual Budget Breakdown, please visit the following link: http://media3.marketwire.com/docs/FCan_fig1.pdf.

How did FCancer start?

While FCancer founder Yael Cohen's mother was recovering from her cancer surgery in 2009, she overheard the phrase "Fuck Cancer" in passing. It instantly resonated with her - so much so that she had a t-shirt made for her the next day adorned with this modern-day proverb. To Yael, the shirt said, "Yes, I have cancer - but no, I won't go down without one hell of a fight." It said, "I am not a patient - I am a survivor." Yael's mother Diane Cohen, being the spirited woman she is, immediately wore it with pride. The reaction was astounding. Who knew these two little words could elicit so much support? Any time she wore the t-shirt she was inundated with messages of support and questions about where she got it.

Yael recognized an opportunity to make a change and speak in a language that people can appreciate - the truth. Yael began making and selling the shirts for charity and soon after, she realized the FCancer message was far larger than just a t-shirt slogan - it was a movement. Yael wanted to have more control over where the funds raised were dedicated, ensuring that they made a direct and tangible difference to cancer patients. She listed FCancer as a registered charity, foundation and non-profit and from that point forward, she dedicated her focus to the FCancer movement. FCancer has since grown in leaps and bounds into an international movement aimed at educating supporters, fostering community, harnessing emotion and galvanizing change.

FCancer Fact Sheet

  • FCancer is a Vancouver-based registered charity, nonprofit and foundation
  • Mission: Activate Gen Y to engage with their parents about early detection
  • Objective: Put an end to late stage cancer diagnosis by educating people about early detection
  • What differs FCancer from other cancer-related charities is that its focused is on education of early detection - FCancer is not searching for a cure, rather, it is working towards early detection and preventative solutions through education
  • The charity was founded in October 2009 by 23-year-old Yael Cohen, president, founder and CEO of FCancer, after she learned of her mother being diagnosed
  • FCancer was the result of a t-shirt founder Yael Cohen had made for her mother who was diagnosed with breast cancer. The slogan on the t-shirt "Fuck Cancer" generated an overwhelming response to anyone who saw it, which opened Yael's eyes to an opportunity to share this message and affect change
  • Since FCancer was founded, the charity has raised roughly $1 million for early detection education
  • FCancer is the first and only Canadian cancer charity focused primarily on early detection education
  • FCancer CEO Yael Cohen was the only Canadian speaker at the White House Next Generation Leadership conference
  • Nominated by Mashable as a "must follow" non-prof organization for their message and their digital strategy campaigns
  • Current Campaigns:
    • Let's Fund 2012 Now (December 2011) - Mission: Fund FCancer's operational costs for 12 months in 30 days, enabling us to dedicate 100 per cent of our time and energy into educating people about early detection.
    • The Cancer Talk (ongoing) - Mission: Motivate Gen Y to make a difference in fighting cancer by talking to their parents about early detection. http://cancertalk.letsfcancer.com/

To view the photo associated with this release, visit the following link: http://www.marketwire.com/library/20111130-YnM_lg.jpg.

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