October 02, 2011 06:00 ET

Cancer Survivors and Advocates Around the World Pledge to Wear Yellow on LIVESTRONG® Day

Lance Armstrong Celebrates 15 Years of Cancer Survivorship; LIVESTRONG Hosts Free Family-Friendly Celebration for the Austin Community on Sun., Oct. 2

AUSTIN, TX--(Marketwire - Oct 2, 2011) - Today is LIVESTRONG® Day, a global day of action and awareness for the 28 million people affected by cancer. Fifteen years ago today LIVESTRONG founder and chairman Lance Armstrong was diagnosed with advanced testicular cancer and pledged to fight and live as a survivor. As the result of his diagnosis, he created the Lance Armstrong Foundation -- now known publicly as LIVESTRONG® -- to help fellow survivors.

In a special LIVESTRONG Day video message, Armstrong said, "Too many people around the world are fighting for their lives right this minute without the resources, treatment and support they need. We have to change that. Today, LIVESTRONG Day is a challenge; a global day of action where we stand together and declare we won't quit and we won't retreat from the fight against cancer."

This unshakeable promise to fight cancer and live with dignity is the cornerstone of the LIVESTRONG movement. To honor that commitment and celebrate survivorship, each year on this day LIVESTRONG makes a bold global statement. This year, LIVESTRONG is asking people everywhere to pledge to wear yellow on Sun., Oct. 2 and stand in solidarity with cancer survivors around the world.

"Today we celebrate the courage and perseverance of cancer survivors around the world with a simple, yet powerful gesture," said Doug Ulman, LIVESTRONG President and CEO. "We wear yellow as a visible reminder of survivorship and our commitment to improving the lives of people affected by cancer."

This pledge comes at a critical moment in the global fight against cancer. In late September, world leaders concluded the historic United Nations High-Level Meeting on Non-communicable Diseases and more than 150,000 LIVESTRONG supporters took this fight to the international stage. Those supporters called out cancer as a global crisis and demanded that world leaders take action against the world's leading cause of death.

At LIVESTRONG Headquarters in Austin, Texas, the foundation is hosting a LIVESTRONG Day celebration from 4-7pm with live music, food and kids activities and invites the community to come tour its facility and learn more about the free services offered at the LIVESTRONG Cancer Navigation Center, co-located at 2201 East Sixth Street, and online and by phone.

LIVESTRONG offers direct services to people affected by cancer -- cancer survivors, their friends and family, health care professionals and caregivers of those diagnosed. These services provide free, confidential, one-on-one support in English and Spanish. Trained, bilingual navigators are available to help individuals address a wide-range of needs including:

  • Emotional Support -- assistance coping with a cancer diagnosis, help accessing support groups, as well as peer-to-peer connections
  • Fertility Risks and Preservation Options -- information on fertility risks and help accessing discounted rates for fertility preservation options
  • Insurance, Employment and Financial Concerns -- information on employment rights and benefits, financial assistance and debt management, including insurance and billing issues as well as medication co-pay assistance
  • Treatment Concerns -- general cancer and treatment information, and matching to clinical trials

LIVESTRONG's navigation services can be accessed in the following ways:

About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit

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