SOURCE: Rovion

November 22, 2005 15:01 ET

Candidate for Congress Takes Winning Online Spokesperson Campaign to Leading Opinion Websites

Steve Young's Rovion BlueStream™ Campaign Utilized by Newspaper Websites

LOS ANGELES, CA -- (MARKET WIRE) -- November 22, 2005 -- Rovion (http://www.rovion.com), the leading provider of borderless video streaming solutions for web publishers, advertisers and marketers has combined talents with Steve Young and his online campaign site, www.steveyoungforcongress.com, to revolutionize the way that the Internet is used to reach voters. Steve Young, a California Congressional candidate is utilizing BlueStream in order to introduce himself to visitors and to educate them on his beliefs and political positions. BlueStream videos will be shown on leading opinion websites, including newspapers, in a bid to reach as many voters as possible.

BlueStream has proven to be effective in helping websites, advertisers and marketers to build awareness, increase revenues, and convert visitors into customers. By utilizing a video of a spokesperson, Rovion is able to deliver an impactful, persuasive message directly to a website visitor. Additionally, the company's extensive reporting platform allows its clients to monitor their campaign's performance and manage their videos.

While other organizations, such as professional sports organizations, television stations, and entertainment companies have used Rovion's services, Steve Young is one of the first politicians to use the technology to speak directly to his supporters.

"The new technology we are using on the site has increased traffic and received extremely positive feedback from visitors," says Young. "So good, in fact, that we have decided to redirect resources from our television advertising budget to create partnerships with leading opinion websites that will use our spokesperson campaign."

"Its great to see the many ways that BlueStream can be used," notes Rovion CEO Len Ostroff. "More than just an advertising and promotional tool, BlueStream technology can be used to educate and communicate in a way that can't be expressed through text or traditional video in a box."

About Steve Young

Steve Young was born in Southern California to a working family. One grandfather was a coal miner, the other a railroad conductor. His father worked in aerospace and his mother was a nurse. Steve supported himself and a young family while working his way through the University of Utah, and later Pepperdine Law School.

After graduating, Steve moved to Orange County where he has practiced law since 1980. He has dedicated his law practice to representing the common man against huge odds.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, has revolutionized the process of incorporating broadcast-quality special effects into the broadband web experience, enabling websites to "come alive" with compelling video messages leading to increased response rates, recognition, retention and revenues.

Rovion's BlueStream™ technology is currently used on websites for promotion, direct response, advertising, e-learning, internal corporate communications, 'website tour guides', promotions and a host of other uses. On November 7th, Rovion launched BlueStream™ Direct 3.0, the latest version of its BlueStream technology. BlueStream™ Direct 3.0 offers advertisers, marketers and websites the option to choose either host-initiated or user-initiated options for their BlueStream Direct campaigns.

BlueStream™ clients and partners include leading organizations such as Barnes and Noble, A&E Network, Comcast, Discovery, NASCAR.com, Hickory Farms, LasVegas.com, Quicken, Reynolds and Reynolds, Roush Racing, NBA.com, Sears, Miami Heat, Atlantic Records, Toronto Mapleleafs, and many others. TV groups include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young, Dispatch and LIN. Radio stations within Clear Channel, RadioOne, Susquehanna and Infinity Broadcast Groups, among others, have also licensed BlueStream.

Contact Information

  • Media Contact:
    Rita Tennyson
    TERPIN COMMUNICATIONS
    (310) 821-6100 x104
    rita@terpin.com