SOURCE: Just Born

Just Born

July 02, 2013 10:47 ET

Candy Icons Mike and Ike Reunite for the Love of Candy

NEW YORK, NY--(Marketwired - Jul 2, 2013) - Legendary Candy Duo -- Mike and Ike -- are reuniting for the love of their fans and their passion for candy! This means, all is right with the world! The man they say is responsible for this joyous reunion is none other than Grammy Award Winning Hip Hop Artist, Nelly.

"Yes, it is true -- the dynamic business duo of Mike and Ike split and today we are here and happy to share the great news that Mike and ike have reunited. This return is great news to many and showed that they could in fact pursue their dreams of music and art while still making the candy they love. They have returned due to the love of the candy and their fan support," said Donald Houston, Marketing Director at Just Born.

Nelly got involved after the split when Mike attempted to break into the music industry. "Mike, as an aspiring musician, reached out to me for advice. I gave him some advice on the music game," said the Grammy Award winning artist.

That advice? Do what you do best and stick to candy.

"I have always been a big fan of Mike and Ike candy and have eaten them before shows and on the tour bus a lot," says Nelly. "I am happy they are reunited; love that Mike and Ike Candy and the new flavor, the new packaging look good as well."

Mike and Ike have collaborated to make their candy better than ever with a new package design and the addition of real fruit juice and amplified fruit flavor for all of the fruit varieties of MIKE AND IKE® candy. The return of Mike and Ike also brings a new flavor "Strawberry Reunion" to shelves this spring. Other flavors in the line include Original Fruits, Tropical Typhoon, RedRageous, Berry Blast, Lemonade Blends, Italian Ice, Jolly Joes and ZOURS®. All MIKE AND IKE® flavors are available at major retailers nationwide.

This release is provided by YourUpdate.tv for whom Nelly is a spokesperson on behalf of the organizations referred.

For more information, please visit: www.mikeandike.com

Contact Information

  • Jamie Claudio
    YourUpdate.TV (in conjunction with D S Simon Productions)
    212.736.2727
    jamiec@dssimon.com