SOURCE: Monarch America, Inc.

Monarch America, Inc.

September 22, 2015 07:45 ET

Cannabis Industry Leaders Announce Strategic Partnership Aligning Monarch America's Clients With BioTrackTHC's Seed-to-Sale Cannabis Tracking Technology

DENVER, CO and FORT LAUDERDALE, FL--(Marketwired - Sep 22, 2015) - Monarch America, Inc. (OTCQB: BTFL) ("Monarch America" or the "Company") and BioTrackTHC™, the leading provider of seed-to-sale tracking software solutions for the cannabis industry, are pleased to announce a strategic alliance to provide BioTrackTHC's cutting edge seed-to-sale tracking technology for all Monarch America client cultivation and dispensary operations. This includes the Native American cultivation and dispensary operations currently being developed by Monarch America with the Flandreau Santee Sioux Tribe in South Dakota and Passamaquoddy Tribe in Maine.

"BioTrackTHC has an exceptional reputation for providing the cannabis industry with industry leading seed-to-sale software solutions that can bolster the operational efficiency of businesses and provide peace of mind with regard to regulatory accountability," commented Eric Hagen, CEO of Monarch America. "Our clients expect the very best capabilities that the industry has to offer, which is why we are partnering directly with BioTrackTHC to provide this critically important technology to the marketplace."

Four of the last five states that sought to award government contracts for seed-to-sale marijuana tracking systems selected BioTrackTHC's Traceability System for government agencies (Washington, New Mexico, Illinois, and New York). The company's Enterprise System for businesses is currently used in more than 1,300 cannabis facilities in 23 states, Washington D.C., Canada, Jamaica, and South America. The technology enables businesses to track every plant and every fraction of a gram of cannabis throughout the entire production lifecycle -- cultivation, harvest and cure, quality assurance testing, transportation, destruction, and sale -- bringing transparency, accountability, and meaningful insights to cannabis operations.

"Monarch America is making its mark in the cannabis industry and our collaboration will benefit not only these cannabis operations, but also the regulators to whom they are accountable and the communities which they serve," stated Patrick Vo, CEO of BioTrackTHC. "We are particularly honored to be associated with Monarch's Native American business projects. I am confident that our team will provide them with the most accurate, reliable, and transparent seed-to-sale tracking solution available."

About Monarch America, Inc. (BTFL)

Monarch America, Inc. (OTCQB: BTFL) is a fully integrated management and consulting company, delivering trusted high-value products, services, and turnkey solutions to the legal and regulated marijuana and hemp industry. While not directly engaged in the sale of marijuana or hemp, Monarch America is equipped to oversee and manage all facets of design, construction, and development of state-of-the-art marijuana cultivation facilities and retail operations, including property management, technology and equipment leasing, inventory control, staffing, and day-to-day operational management. The Company's wholly-owned subsidiary, The Big Tomato, Inc., is a leading supplier of hydroponics & indoor gardening supplies for Denver, Colorado and the surrounding communities since May of 2001. Monarch America also develops and markets various high-quality branded hydroponics and commercial growing products for national distribution.

Additional information regarding Monarch America, Inc. (OTCQB: BTFL) can also be found at www.MonarchAmerica.com.

About BioTrackTHC

BioTrackTHC™ develops and provides effective, cutting-edge technology solutions for the emerging medical and legal marijuana industry. Visit www.BioTrackTHC.com for more information, email sales@BioTrackTHC.com or call 1-800-797-4711 to order software.

Cautionary Language Concerning Forward-Looking Statements

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate", "believe", "estimate", "expect", "intend", and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results will probably differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Monarch America (f/k/a Cannabis Kinetics Corp.) filings with the Securities & Exchange Commission. As a reporting issuer with the Securities & Exchange Commission, Monarch America files quarterly reports (10-Q), annual reports (10-K), and other documents on EDGAR. We strongly urge all persons to read our filings at www.sec.gov, which are publicly available, in conjunction with this press release as we are in a highly regulated industry that requires thorough research prior to making any decision regarding a company, particularly an investment decision. In addition, such statements could be affected by risks and uncertainties related to Monarch America, Inc.'s (i) product demand, market and customer acceptance of its equipment and other goods, (ii) ability to obtain financing to expand its operations, (iii) ability to attract qualified management representatives, (iv) competition, pricing and development difficulties, (v) ability to fully implement our business plan as a result of being a reporting issuer with the Securities and Exchange Commission, and (vi) general industry and market conditions and growth rates and general economic conditions. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place undue reliance on such statements. Monarch America does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from Monarch America expectations and estimates. Information on Monarch America's website does not constitute a part of this release.

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