Cannonball World Events Ltd.

Cannonball World Events Ltd.

March 08, 2011 16:01 ET

Cannonball World Events Presents Cannonball Run Rat Race Australia

LONDON, ENGLAND--(Marketwire - March 8, 2011) -

Editors Note: There is a photo associated with this press release.

Cannonball World Events (CBWE), creator of numerous well-known international road rallies, has announced an all-new Australian road rally, The Cannonball Run Rat Race. This exciting weeklong road rally will begin in February 2012 in Brisbane with 60 cars traveling over 3000 kilometers picking-up clues along the way, eventually leading one lucky team to a locker, which will contain a large sum of cash.

The rally will feature sixty teams of two/three people competing against one another to crack the code given out at each morning's check point and collect the five numeric codes which will then match up to a postal code. The sixth clue will release the actual address of the hidden locker containing the cash prize.

"The Cannonball Run Rat Race is an exciting yet simple idea", says Cannonball World Events founder Tim Porter. "'The Cannonball Run' meets 'Raiders of the Lost Ark' head on in a madcap race to win a briefcase crammed with cash hidden in a secret location. No engraved cups to win, no big speeches, no pat on the back...just good old dollars. A lot of dollars!"

Each night of the rally the participants attend infamous Cannonball parties. At the end of each leg of the rally, these 'Rat Race Cash Seekers' will be treated to delectable food, luxurious accommodations and legendary Cannonball parties.

The eventful weeklong rally will conclude with a final night party hosted at a luxury hotel.

Cannonball World Events recently announced that The Cannonball Run Rat Race Australia will be filmed for broadcast on a major network and for subsequent distribution to networks around the world.

"A film crew will be following the entire event, filming the action, rally participants and behind the scenes at the legendary parties" says Porter.

Entries are strictly limited to 60 cars for the 2012 event. For more information on the Rat Race or how to become a participant, go to the Cannonball World Events website,, or email

About Cannonball World Events

In October 2002, Tim Porter re-energized the spirit of the legendary Cannonball race by organizing a new European rally, encompassing 140 new "Cannonballers" and an astonishing 69 cars. The machinery may have been more modern, the rules refined to take account of a more modern age, but the spirit of Cannonball was born again with Tim Porter's Cannonball European rally events.

In July 2007, the fun and excitement of Porter's European rally's arrived in the States with the birth of "The Great American Run" a history making event with multi-starting cities and an $86,000 first prize for the winning team.

Over the last 11 years CBWE have produced six major films for TV broadcast, franchised its European events, produced a mobile phone game and the recently released the new Cannonball World events iPhone app.

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