CANOE.CA

CANOE.CA

April 08, 2009 04:00 ET

Canoe.ca Enhances its Users' Networking Experience Through Facebook®

MONTREAL, QUEBEC--(Marketwire - April 8, 2009) - Things are moving at Canoe.ca as it just unveiled new social networking initiatives allowing its users to better interact, comment and share information. Canoe.ca becomes the first Canadian media company to integrate Facebook Connect. In addition to Facebook's friendly sharing, interacting and communicating capabilities, the social networking audience's experience will be enriched by making the Canoe.ca fan pages available on Facebook.

"Moving forward with our social media strategy, what we want is to open up our platforms and give more tools to our audience. With Web 2.0, the user becomes a content creator who interacts with his or her own social network-and this allows us to extend our content offering into their trusted communities," says Bruno Leclaire, President of Canoe.ca.

Facebook members can now sign in to a variety of Canoe.ca blogs using their Facebook Login through Facebook Connect. In just one click, they will easily be able to comment on the blogs and also share their thoughts with all their Facebook friends.

"Through these initiatives, Canoe.ca stays true to its dynamic and interactive nature and shows that it is sensitive to its users' needs," says Simon Rivard, Vice-President of Marketing at Canoe.ca. "The Canoe.ca fan page on Facebook allows users to become fans and stay in touch with breaking news and special coverage within Facebook. Canoe.ca users can also share their comments or opinions, along with the articles they like through our sharing tools within articles or with directly via Facebook Connect," adds Rivard.

Live the experience at www.en.canoe.ca/facebook.

About Canoe.ca

A subsidiary of Quebecor Media, Canoe.ca is a leading local and national interactive media provider of news, entertainment and services that helps inform and connect Canadians. The Canoe.ca Network attracts near 8 million monthly visitors and includes Canoe.ca and top information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. Canoe.ca also offers online services in the fields of employment and continuing education (Jobboom.com), housing (Homes-Extra.ca), automobiles (Autonet.ca and ASL Internet), personals (reseaucontact.com), social networks (space.canoe.ca), classified ads (classifiedextra.ca) and advertising solutions (canoeklix.ca).

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