CANOE.CA

CANOE.CA

September 20, 2007 10:30 ET

Canoe.ca Now Top Family Portal in Quebec

MONTREAL, QUEBEC--(Marketwire - Sept. 20, 2007) - With the acquisition of PetitMonde.com, a major family-oriented website in Quebec, Canoe.ca becomes the province's leading portal for parents and childcare professionals.

PetitMonde.com and EspaceParents.ca, which together receive some 300,000 unique visitors per month, will each pursue their own independent missions by offering their respective target markets a wealth of information.

Established in 1998, PetitMonde.com quickly made a name for itself as one of the most popular French-language websites in the world offering resources for parents, children and child educators. Moreover, the website has won a number of prizes and honourable mentions in recognition of its quality and reach.

EspaceParents.ca was launched in the spring of 2007, targeting current and future parents of children aged 0-16. This reference magazine is available online and in paper format (edited by TVA Publications), making it an easy-to-use and practical source of information.

"The acquisition of PetitMonde.com shows just how committed Canoe.ca and Quebecor Media are to bringing the best on the market to parents, children and professionals," states Bruno Leclaire, President and CEO of Canoe and Vice President, Interactive Media Division, at Quebecor Media. "In uniting the strengths of both of these complementary products, we are affirming our position as a leading source of information in this domain."

"Of all the offers we received, we chose the one from Quebecor Media and its subsidiary Canoe.ca because they demonstrated the vision, enthusiasm and organizational solidarity needed to ensure PetitMonde's success," says Martine Michaud, former editor and owner of PetitMonde.com. "We are very pleased to entrust PetitMonde.com to its new 'parent' so that the site may continue developing in terms of style and strength, and so that it can pursue its primary objective to support parents in their daily activities."

PetitMonde owes the rapid growth of its readership to Genevieve Doray, who has been the editor-in-chief at PetitMonde.com for nearly four years. Doray will continue to oversee the site's content and manage the editorial team.

About Canoe.ca

A subsidiary of Quebecor Media, Canoe.ca is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians. The comScore Media Metrix survey for August 2007 reported that Canoe.ca attracts more than 7.6 million unique visitors per month in Canada. The Canoe Network includes Canoe.ca, top information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. The Canoe.ca Network also offers online services in the fields of employment and continuing education (jobboom.com), housing (micasa.ca), automobiles (autonet.ca), personals (reseaucontact.com), social networks (espacecanoe.ca), classified ads (classifiedextra.ca) and advertising solutions (canoeklix.ca).

Contact Information

  • Bruno Leclaire
    President and Chief Executive Officer, Canoe Inc.
    Vice President, Interactive Media Division of Quebecor Media
    514-847-9155, extension 2224
    bruno.leclaire@canoe.ca