Quebecor Media Inc.
TSX : QBR.A
TSX : QBR.B

Quebecor Media Inc.

September 19, 2007 15:36 ET

Canoe.Ca "Video Vote" Empowers Ontarians Via Web, Print, TV

TORONTO, ONTARIO--(Marketwire - Sept. 19, 2007) - A unique multi-media Video Vote initiative created by Canoe.ca, one of Canada's leading websites, gives Ontario voters the power to deliver their provincial election questions online, on television and in daily newspapers and get answers from Ontario's political parties.

Canoe's "Video Vote" platform takes questions from ordinary Ontario voters about the issues that matter most to them. Citizens can use home video cameras or webcams to record their questions, then upload them for viewing at Canoe.ca/ontario.

Through the unprecedented reach of the Sun Media chain, the recently acquired Osprey publications and the Bowes newspapers, as well as broadcast partner SUN TV, voters province-wide can make their voices heard.

"This is about empowering people," said Rick Bogacz, Editor-in-Chief at Canoe.ca. "We're making it easy for the voters to talk to the politicians in a direct way, and hold them accountable." Citizens simply log on to Canoe.ca/ontario and use a 3-step upload form to share their one-minute videos with the world - and with the political party leaders.

SUN TV will then select questions for the party leaders and candidates as they make appearances on the daily show CanoeLive during the campaign. Following the leaders' debate, which will be broadcast live on Thursday on SUN TV, Canoe.ca visitors can view the leaders' responses to their questions daily until election day, Oct. 10.

Video questions and web polls will enhance coverage of the election. "This is a whole new way to look at covering an election," said Glenn Garnett, Executive Editor-in-Chief of Sun Media Corp. "With the Sun papers in Toronto and Ottawa, the London Free Press, and now the Whig-Standard in Kingston, the Barrie Examiner, the Sault-Ste-Marie and Sudbury Stars, the Standard in Timmins and dozens of other properties we can involve communities throughout Ontario. It makes great sense to add the voter's voice into that equation and Canoe.ca is a trusted Canadian site with reach right across the province."

"We're all about interactivity," said Paul Schmidt, Manager of In-house Productions for SUN TV. "As a carrier of the televised debate, we owe it to our viewers to know what they want to present to the leaders. We already present questions and polls from Canoe.ca on a daily basis and asking our viewers to hold the leaders accountable by uploading their video questions is the logical next step."

The addition of a user-friendly upload tool and dedicated video channels for election coverage rounds out Canoe.ca's robust online election environment. Interactive polls, photo galleries, daily news, the Campaign Trail Mix blog, and real-time updates from the campaign trail - plus the unique multi-media partnerships across the Quebecor chain - put Canoe.ca at the forefront of election coverage online.

With many Ontarians saying the environment is a top priority, Canoe.ca's Video Vote will also allow space for the Green party to answer voter questions along with the Liberals, Conservatives, and New Democrats. "The web can be a more democratic forum in some ways," says Bogacz. "Both the voters, and the lesser-known parties have an opportunity to be heard online. And so do the folks in more remote constituencies, including the north. That's a positive thing for our electoral process and we hope it engages a lot of people right across the province."

Canoe.ca is part of Quebecor Media, a wholly owned subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), a communications company with operations in North America, Europe, Latin America and Asia. Quebecor Media owns operating companies in numerous media related businesses: Videotron Ltd., the largest cable operator and Internet Service Provider in Quebec and a major provider of telephone and business telecommunications services; Sun Media Corporation, the largest newspaper chain in Canada; TVA Group Inc., operator of the largest French-language over-the-air television network in Quebec, a number of specialty channels, and the English-language over-the-air station Sun TV; Canoe Inc., operator of a network of English-and French-language Internet properties in Canada; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, and the United States, Europe and Asia; companies engaged in book publishing and magazine publishing; and companies engaged in the production, distribution and retailing of cultural products, namely Archambault Group Inc., the largest chain of music stores in eastern Canada, TVA Films, and LeSuperClub Videotron ltee, a chain of video and video game rental and retail stores.

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