SOURCE: B&H Photo Video

B&H Photo Video

April 06, 2017 00:00 ET

Canon Reveals EF-S 35mm Macro Lens & PowerShot SX730 Digital Camera; More Info at B&H

Photography News: Canon has just announced an EF-S 35mm f/2.8 Macro IS STM Lens with a built-in Macro Lite alongside an updated PowerShot SX730 HS Digital Camera with a 40x optical zoom lens and 180 degrees tilting LCD

NEW YORK, NY--(Marketwired - April 06, 2017) - B&H Photo would like to share the announcement of the Canon EF-S 35mm f/2.8 Macro IS STM Lens and the PowerShot SX730 HS Digital Camera. Becoming the widest macro lens for Canon's APS-C DSLRs, the 35mm Macro also sports a built-in Macro Lite to help illuminate close-up subjects. The compact SX730 comes with a variety of updated features, including a 180° tilting LCD, that make it a good choice for everyday carry.

Canon EF-S 35mm f/2.8 Macro IS STM Lens

  • EF-S Mount Lens/APS-C Format
  • 56mm (35mm Equivalent)
  • Maximum Aperture: f/2.8
  • One Glass-Molded Aspherical Element
  • STM Stepping AF Motor
  • Hybrid IS Image Stabilization
  • Built-In Macro Lite LED
  • Maximum Magnification: 1:1
  • Minimum Focus Distance: 5.1"
  • Rounded Seven-Blade Diaphragm

Canon's first lens for DSLRs with a built-in Macro Lite, this new 35mm f/2.8 will help users capture stunning close-ups with up to 1:1 magnification. Photographers will also appreciate the fast f/2.8 aperture and seven-blade aperture for smooth bokeh, as well as the use of a glass-molded aspheric element to ensure sharp, aberration-free imagery. Other technology packed into this relatively small lens include a lead screw-type STM AF system, full-time manual focus override, and a Hybrid Image Stabilizer to compensate for tilt and vertical movements.

Canon PowerShot SX730 HS Digital Camera

  • 20.3MP 1/2.3" CMOS Sensor
  • DIGIC 6 Image Processor
  • 40x Zoom Lens, 24-960mm (35mm Equiv.)
  • 3.0" 922k-Dot 180° Tilting LCD
  • Full HD 1080p Video Recording at 60 fps
  • Intelligent IS Image Stabilization
  • Built-In Wi-Fi with NFC and Bluetooth
  • ISO 3200, Up to 5.9 fps Shooting
  • Zoom Framing Assist
  • Story Highlights and Self Portrait Mode

Pocket-sized and packing a far-reaching 40x optical zoom lens, the SX730 makes perfect sense as a daily accessory. Available in black or silver, this point-and-shoot will allow users to capture subjects near and far with the 24-960mm equivalent zoom range of the lens. It also ensures sharp photos and Full HD 1080p video by using a 20.3MP 1/2.3" CMOS sensor and the DIGIC 6 Image Processor. Additionally, it is equipped with a 180° tilting LCD that is perfect for selfies and has built-in Wi-Fi with NFC and Bluetooth, allowing for a direct wireless connection to your smart devices while you are out on the town.

B&H Photo Video is an authorized Canon dealer, with the most up-to-date Canon product information, product pricing and promotional offers.

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