SOURCE: B&H Photo Video

B&H Photo Video

January 05, 2016 09:00 ET

Canon Updates its PowerShot Camera Lineup for CES 2016, More Info: B&H

Photography News: Canon Once Again Comes to CES With a Plethora of Upgraded Powershot Point-and-Shoots, Including Two Long-Zoom Models, the SX540 HS and SX420 IS, a Mid-Range ELPH 360 HS, and for the Budget-Conscious, the ELPH 190 IS and ELPH 180 Cameras

NEW YORK, NY--(Marketwired - January 05, 2016) - B&H Photo would like to share the announcement of Canon's latest PowerShot lineup, with the release of the PowerShot SX540 HS, PowerShot SX420 IS, PowerShot ELPH 360 HS, PowerShot ELPH 190 IS, and PowerShot ELPH 180 Digital Cameras.

Keeping the same long-range 50x optical zoom range of its predecessor, the Canon PowerShot SX540 HS ups the ante with a new 20.3MP 1/2.3" High-Sensitivity CMOS sensor and the use of the DIGIC 6 processor. This results in higher-resolution shooting and lower noise at high ISOs, as well as a fast continuous shooting rate. Video also gets a bump with the ability to record Full HD video at 60p in addition to 30p.

Canon PowerShot SX540 HS digital camera highlights

  • 20.3MP CMOS Image Sensor
  • DIGIC 6 Image Processor
  • 50x Optical Zoom Lens
  • 3.0" 461k-Dot LCD Monitor
  • Full HD 1080p Video Recording at 60 fps
  • Optical Image Stabilizer
  • Built-In Wi-Fi with NFC
  • Zoom Framing Assist and Hybrid Auto
  • Story Highlights Mode

While not receiving as much of an upgrade as its bigger sibling, the Canon PowerShot SX420 IS receives a couple of key enhancements to make taking photographs a bit better. Most notably, it receives Wi-Fi and NFC connectivity, allowing users to connect instantly to their phone or tablet for transferring photos or videos. The lens receives an increase in zoom range to 42x from 40x and still features the Intelligent IS system of its predecessor. Additionally, it will be available in red or black.

Canon PowerShot SX420 IS camera highlights

  • 20.0MP CCD Image Sensor
  • DIGIC 4+ Image Processor
  • 42x Optical Zoom Lens
  • 3.0" LCD Monitor
  • HD 720p Video Recording
  • Optical Image Stabilizer
  • Built-In Wi-Fi with NFC
  • Smart AUTO and Scene Modes
  • ECO Mode

The PowerShot ELPH 360 HS, on the other hand, didn't receive any physical upgrades, but now comes with the Story Highlights function for automatically creating clips from images and video shot during a specific day or event. The camera is quite capable and lightweight, with a 25-300mm equivalent 12x optical zoom lens, a 20.2MP CMOS sensor, and the DIGIC 4+ processor, which enables the capture of Full HD 1080p video, as well as high-resolution stills. Other features include a 3" LCD monitor and Hybrid Auto and Creative Shot modes. This model is available in purple or silver.

Canon PowerShot ELPH 360 HS Digital Camera (Silver)

  • 20.2MP CMOS Image Sensor
  • DIGIC 4+ Image Processor
  • 12x Optical Zoom Lens
  • 3.0" LCD Monitor
  • Full HD 1080p Video Recording
  • Optical Image Stabilizer
  • Built-In Wi-Fi with NFC
  • Hybrid Auto and Story Highlights
  • Creative Shot Mode

For more budget-conscious consumers, Canon has released the PowerShot ELPH 190 IS and PowerShot ELPH 180, each of which will help users create better images than your average smartphone, while maintaining a compact form factor. Both cameras rely on a 20.0MP CCD sensor and the DIGIC 4+ processor to produce high-resolution images and HD 720p video in a variety of settings. They are differentiated mainly by lenses, as the PowerShot ELPH 190 IS has a 10x optical zoom lens with image stabilizer and the ELPH 180 has a slightly shorter image-stabilized 8x zoom. Specific to the ELPH 190 IS is the addition of Wi-Fi and NFC connectivity. The ELPH 190 IS is available in black, blue, or red, while the ELPH 180 is available in red or silver.

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B&H Photo Video is an authorized Canon dealer, with the most up-to-date Canon product information, product pricing and promotional offers.

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