SOURCE: CAP Concepts, Inc.

May 08, 2008 16:36 ET

CAP Concepts, Inc. Throws Hat Into Billion Dollar Industry

CAP Concepts, Inc., the DC Metro Area Marketing Firm, Has Expanded Its Client Base Once Again

WASHINGTON, DC--(Marketwire - May 8, 2008) - For a little over three years, CAP Concepts, Inc., located in Tysons Corner, VA, has specialized in the high profile industries of sports, entertainment and hospitality. They have represented Major league Baseball's World Champions, top-rated restaurants, top ten golf courses, and the world's best amusement parks. Their clients read like a "who's who" in their respective industries, and now you can add to that growing list... Home Improvement?

"Many people don't realize how big the Home Improvement industry is. It is a billion dollar industry and we are glad to be a part of it," stated CAP Concepts President Armon Hatcher.

According to the Home Improvement Research Institute, home-improvement product sales hit $158.9 billion back in 1999.

"People are spending more and more money on making improvements to their home. The industry as a whole is growing at a record rate," said Hatcher.

The opportunity to get involved in the Home Improvement industries has come about mainly with the institution of the "Do Not Call" list.

"Because Home Improvement companies relied so heavily on telemarketing, the change in laws making it illegal to call people on that list was a huge negative blow. It forced them to explore other ways to market, and we were able to pick up that slack for them," said Hatcher.

CAP Concepts, Inc. has acquired several new clients and in a very short time become a major factor in the industry.

"We expect this to be even bigger than when we first began working with professional sports teams. This should help us double or even triple in size as we continue to open up new offices. We are so excited about the future of this partnership."