SOURCE: DataCenterDynamics


June 06, 2013 11:48 ET

The Cap-and-Trade Program & Data Centers: Encouraging Efficiency or Suffocating Investment?

The West Coast's Largest Event for the Data Center Industry, DatacenterDynamics Converged San Francisco, Will Explore the Relationship Between California's Cap-and-Trade Program and Data Centers -- Does It Encourage Efficiency or Suffocate Investment?

SAN FRANCISCO, CA--(Marketwired - Jun 6, 2013) -  Now in its 8th year, DatacenterDynamics Converged San Francisco has become the largest event for the Data Center industry on the West Coast. Speakers will include David Gauthier from Microsoft, Thomas Furlong from Facebook and Jonathon G. Koomey, Ph.D., Stanford University.

At the start of this year, California became the first state to put a price on carbon emissions. The Cap-and-Trade program, part of California's Global Warming Solutions Act (AB 32), forms a core part of that state's ambitious energy policy targets. As large energy consumers, how will this affect data center operators?

What efficiencies can be put in place to take the new tax into account internally or should more focus lie on the utility grid?

The biggest question of course is how will this impact data center investment? What will the continued trend toward virtualization and consolidation mean in this context? And will the future hold any place for the 'non-green' data center?

Brian T. Turner, Assistant Executive Officer from The California Air Resources Board, will be presenting at Converged San Francisco "Putting a Price on Carbon - California's Cap-and-Trade Plan Explained" with the purpose of putting to bed some of those pressing questions.

With over 1000 data center professionals in attendance on the 12th July at the Marriott Marquis, there will be over 30 sessions discussing the latest on the rise of the Software-defined Data Center (SDDC) as well as the ever growing topic of Virtualization to name a few. See a full listing of speakers at

There will be news released at the event, and opportunities to interview speakers. To register your attendance or to request an interview, please contact Jaymie Scotto & Associates at

To learn more about DCD Converged San Francisco, visit

About DatacenterDynamics
DatacenterDynamics, part of the DCD Group, is a premier full service B2B information provider, offering a comprehensive product and service portfolio tailored specifically for the data center industry through its divisions: Media, Events, Intelligence and Performance.

The Media Division features the world's only global publication for the data center market, DatacenterDynamics FOCUS Magazine, along with multimedia offerings, webinars, and a renowned awards program recognizing innovation in the industry.

The Events Division incorporates DatacenterDynamics core event offering, the Converged conference series presently running in 48 locations around the globe, along with FOCUSOn and Intelligence Seminars.

The Intelligence Division offers an array of market research, business intelligence, analysis and reporting services; and The Performance division provides DCProfessional Development training courses and certification.

To learn more about DatacenterDynamics and its product and service portfolio, please visit You may also follow DCD on Twitter @dcdfocus or Google+.

Contact Information

  • Media Contact:
    Jaymie Scotto & Associates
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