SOURCE: Capital Area Food Bank of Texas

Capital Area Food Bank of Texas

March 04, 2010 10:57 ET

Capital Area Food Bank of Texas Launches iPhone App "iPheedANeed"

AUSTIN, TX--(Marketwire - March 4, 2010) - The Capital Area Food Bank of Texas (CAFB) announces iPheedANeed, the first iPhone application launched by a food bank to-date. Aiming to increase awareness for the issue of hunger in Central Texas, iPheedANeed supports the organization's commitment to reduce hunger in Central Texas 25 percent by 2014. Users can play a game featuring a virtual "Kitchen Cupboard," where users can stock their kitchen shelves with healthy, non-perishable food items they've caught.

The free application features news from the Food Bank's blog, a hunger stories podcast, Facebook updates, and events supporting the Food Bank. Users can view simple and healthy, low-cost recipes from CAFB's nutrition education team. Packed with easy-to-navigate information, the app helps you advocate, donate and volunteer with the ease of your iPhone. To download iPheedANeed, visit www.iPheedANeed.com.

"We created a simple, fun and engaging iPhone experience that will further our mission, show up-to-date information such as local fundraising events, and fully engage the user in real-time," says Lisa Goddard, CAFB Online Marketing Director. "iPheedANeed is another extension of our mission, and we hope it empowers people to see that one person can be a catalyst for change."

More Central Texans are in need of emergency food assistance now than a year ago, and some for the very first time. There is a 60 percent increase in need over this time last year. The recently released Hunger in America 2010: Central Texas Report reveals 45,000 people each week rely on CAFB, and there is a 79 percent increase in clientele since the findings reported in the most-previous study, Hunger in America 2006.

About Capital Area Food Bank of Texas:
The mission of the Capital Area Food Bank of Texas is to nourish hungry people and lead the community in ending hunger. In its 29th year of service, the Food Bank currently provides food and grocery products to 350 Partner Agencies in 21Central Texas counties. In 2009, CAFB distributed more than 23 million pounds of food. For more information on the Capital Area Food Bank of Texas and its programs, visit www.austinfoodbank.org or call 512/282-2111.

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