7-Eleven Canada, Inc.

7-Eleven Canada, Inc.

June 12, 2007 12:03 ET

Cappuccino Meets Slurpee in 7-Eleven® Canada's Newest Fat-Free Summer Drink

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 12, 2007) - Just in time for summer, 7-Eleven in Canada has created a non-dairy, fat-free and cholesterol-free, cappuccino flavoured Slurpee. Slurpuccino is now available at all 463 stores across Canada for those wanting their favourite frozen cappuccino drink without all the fat.

7-Eleven's new beverage has 150 calories per 12 ounce serving. Most frozen cappuccino drinks from other vendors have between 190 and 300 calories. Slurpuccino also has no fat whereas competing frozen cappuccinos do.

7-Eleven's innovative Slurpuccino contains coffee extracts but has minimal caffeine. With 3.45 milligrams per 12 ounce serving, Slurpuccino has less caffeine than a Coke Slurpee and far less than an average cup of coffee.

"We wanted to create a fat and cholesterol free, icy cappuccino drink that would be a fun and tasty alternative for people who love coffee and Slurpees," says Brad Beaton, product manager for 7-Eleven Canada. "Slurpuccino is a refreshing frozen cappuccino drink."

Slurpuccino is available for the same price as other Slurpee favourites such as Fanta Sour Green Apple and Powerade Fruit Punch. Ranging from 99 cents to $1.79, Slurpuccino is the best value for frozen cappuccino in the marketplace.

The idea behind Slurpuccino originated in Canada over a year ago. In talking to customers across the country, coffee flavour was consistently mentioned as a favourite but they expressed concerns with fat content in icy cappuccino drinks. Beaton says that's when they knew they wanted to create a fat-free cappuccino flavoured Slurpee.

"Now not only can people enjoy Slurpuccino's smooth and creamy taste but they can also appreciate it's a fat and cholesterol-free, more affordable alternative to the majority of frozen cappuccino drinks currently available."

Slurpuccino was unveiled in 7-Eleven stores across Canada on June 1. It is available at the Slurpee machines.

About 7-Eleven, Inc.

7-Eleven Canada, Inc. is a subsidiary of 7-Eleven, Inc., the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,200 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 32,000 stores in 17 countries and U.S. territories. During 2006, 7-Eleven stores worldwide generated total sales of approximately $44 billion. Find out more online at www.7-Eleven.com.

Contact Information

  • 7-Eleven Canada, Inc.
    Sonia Chau
    Communications
    (604) 299-0711
    Website: www.7-Eleven.com
    or
    Peak Communicators Ltd.
    Sheila Calder
    (604) 689-5559
    or
    Peak Communicators Ltd.
    Julia Smith
    (604) 689-5559