SOURCE: Capsule Tech, Inc.

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December 20, 2010 07:45 ET

Capsule's Social Media Grows to New Heights With Nurse Sue Avatar

Nurse Sue Named Social Media Influencer and Top Nurse to Follow

ANDOVER, MA--(Marketwire - December 20, 2010) - Capsule (www.capsuletech.com), the leading provider of medical device connectivity, today announces Capsule's growing success with social media in the health information technology space. Recent success can be attributed to Capsule's CNO and Clinical Product Manager, Susan Niemeier, who is becoming a trusted clinical resource through her participation in social media, personally and as her avatar, "Nurse Sue."

With 19 years of nursing experience, Ms. Niemeier understands the nursing world and what challenges and obstacles nurses face every day. By participating in social networking, Sue can connect with other nurses and nurse leaders to receive valuable clinical input, as well as discuss ways that technology can improve clinical workflow and recover nursing time. "There is a gap between nursing and technology, and one of my main goals is to empower nurses to fully engage with technologies that contribute to improved patient care. Providing education about the value of smart technologies fosters its adoption and enables the nurses to use the technology knowledgeably," Ms. Niemeier says. "As the CNO and Clinical Product Manager at Capsule it is my job to help ensure that our solutions fit the way the nurse works. By collaborating with nurses on the design and development of our products I can safely say that our products are designed with nurses for nurses -- and reaching out through social media is a great way to get additional validation and input from a greater population of nurses as a whole."

This strategy is proving to work well for Capsule. Over the last year, Ms. Niemeier has received quite a bit of recognition within the social media space. She was voted a Top Nurse Expert Curator on OrganizedWisdom.com and number 12 of the Top 50 Nurses to Follow on Twitter, an online education blog that was highlighted in the popular twitter chat for nurses called RN Chat. Additionally, "Nurse Sue" has achieved listings on numerous blogs and websites as a thought leader such as PixelRN and as a clinical resource on listerious.com. She has worked on a series of live and animated videos designed to help convey concepts in a more visual way, including the "Capturing Vitals" video demonstrating the challenges of manual documentation. And, Ms. Niemeier is a regular speaker at healthcare conferences and webinars and author of numerous articles related to patient care, nursing and technology.

To learn more about Ms. Niemeier, visit her facebook page or follow her on twitter. To learn more about Capsule and our commitment to nursing visit www.capsuletech.com. There you will find numerous articles and white papers dedicated to the clinical space as well as our new nurse story contest where we are encouraging nurses to tell their stories about a time when they wish they had more time for patient care. To learn more, visit www.capsuletech.com/nurse-story.htm.

About Capsule

For more than 14 years, Capsule has been the world's leading, award-winning provider of solutions for medical device connectivity. Our leadership is made possible through our 510(k) cleared software and medical grade hardware products, our unique expertise in device protocols and firmware, and our strong partnerships with nearly every major medical device manufacturer and HIS company. Our proven Enterprise Medical Device Connectivity Solution, chosen by over 650 facilities, features a patient-centric, vendor neutral design that allows hospitals to connect virtually any medical device, to any information system, in any unit of the hospital. Featuring the innovative Capsule Neuron™ platform, the solution actually integrates with existing technologies and infrastructures and works within the established or planned caregiver work processes. Furthermore, Capsule's solution is completely flexible and scalable thereby allowing a hospital to grow as their needs grow to meet their short and long term connectivity, patient care, and safety needs. For more information, please visit the company's Web site at http://www.capsuletech.com/ or contact the Company's U.S. Marketing & Public Relations at 978-482-2337.

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