Capture the World's Attention With Entertainment Publicity

HOLLYWOOD, CA--(Marketwired - Jul 1, 2014) - Everybody likes attention. Whether you wish to promote a company, a product, an artist, or a service, entertainment publicity is the way to go. This is a growing field that blends business, PR, and marketing. It also relies on social media extensively. A quick overview of what is available can help jumpstart any promotional campaign.

Companies in this field, like the last of Hollywood's independent PR firms, Digney Mario & Co., offer a range of services to their clients. Social media marketing is one very important component. It helps to think of social media as today's version of sharing information by word-of-mouth. It is a basic principle of marketing that the more people talk about something, the more people will notice it. By creating buzz through social media, it is possible to grab people's attention exponentially faster than through traditional means. The world is not just sharing tips at the hair dresser or at the potluck dinner. Today one of the best ways to dominate a particular market is with clicks, likes, and page views.

Another important aspect of entertainment publicity is product placement. Through this form of "name-dropping," it is possible to reach a target audience without them even being aware that they are being marketed to. Similarly, through photo licensing, publicity agencies can designate which images are available for use by news organizations, magazines, websites and the general public. By controlling the visual reputation of a group or individual, it is possible to steer the way that group or individual is perceived.

Another service that companies offer is the creation of satellite media tours. Corporations often use this approach to reach audiences through TV and radio. This is a technique where a group uses an expert who broadcasts a particular message about that group's product or service. Frequently this approach is used in conjunction with other types of news releases.

With entertainment publicity, a single campaign may include a diverse set of products. For example, information may be broadcast through newspapers, in glossy magazine write-ups, on highly-rated TV and radio talk shows, through cable forums, and on multiple forms of social media. Events and trade shows offer another forum for product promotion. Publicity companies can handle everything from logistics and staging to the audio visuals for a particular event.

A variety of organizations and individuals have benefitted from this field. Blue chip companies, large charities, famous celebrities, and big-name musicians all take advantage of these services. Even family friendly attractions, like Universal Studios and Warner Bros., rely on entertainment publicity. Likewise, there are a range of services available to meet a variety of needs. With such a broad selection of offerings, a successful campaign can be launched in no time.