SOURCE: CaptureCode

CaptureCode

September 14, 2010 13:29 ET

CaptureCode Introduces The New Universal Icon

WALTHAM, MA--(Marketwire - September 14, 2010) -  CaptureCode introduced the world to its new universal icon called 'LuxCode' at their official launch party in Boston on Friday, August 27th at the new Towne Restaurant. To say this is the release of yet another app would be a gross understatement. To say LuxCode serves a purpose and fills a need for absolutely everyone is no overstatement. When a consumer joins or downloads the app they receive a single unique 2D bar code. The one bar code can be loaded with cash or credit, promotions, discounts, loyalty points and gift certificates from participating merchants. For the consumer this provides a single practical everyday tool, which frees their wallet and keychain of the endless plastic and paper loyalty cards and coupons and allows them to manage and track all from one intuitive interface. Until now consumers needed to stand at the checkout counter, process payment with one card, scan for discounts with another (if they remembered to bring it) followed by the cashier handing them a receipt attached to an endless ribbon of paper coupons. Imagine a future where consumers can step up, submit payment, receive discounts and have points applied in one single scan. Imagine a future where you can't lose that frequency coupon from the sandwich shop just before you earn your tenth stamp and free sandwich because your points are attached to your code and can never be lost. That future is now here! The app also allows users to search for promotions and merchants based on their current location and the latest feature coming to this app is the ability to flip through a magazine or see an out-of-home ad, and instead of having to remember it for later, being able to scan the code on the spot and have the promotion automatically load to your individual code.

What does this mean for the merchant? This means that CaptureCode is the merchant app that finally came along and closed the loop. The CaptureCode… This press releases has been truncated. To download the complete press release and download the introduction deck and press photos please visit  www.theluxcode.com/launchpress

CaptureCode is based in Waltham, MA and offers "Merchant Driven" prepaid cards, loyalty, and market campaign solutions using a combination of mobile, internet and POS based technologies.

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