February 01, 2016 08:30 ET

Capturing Consumers' Ever-So-wandering Attention

Annual Dx3 Conference Showcases Retail and Marketing Tech Innovations

TORONTO, ON--(Marketwired - February 01, 2016) - People tend to lose concentration within eight seconds -- which is less than the attention span of a goldfish -- in our increasingly digitized world. Exhibitors at the annual Dx3 conference and trade show will show how they approach this challenge as they adapt to storytelling in short-form digital media.

Now in its fifth year, Dx3 is a place where digital marketing, brand advertising and retail innovations collide. Open to the public, the two-day conference and trade show is hosted on March 2 and 3 at the Metro Toronto Convention Centre.

"Dx3's always been about defining how digital is absolutely disrupting the customer journey," said Anthony Lipkin, Partner and Vice-President of Dx3. "The hope is that this year, Dx3 inspires marketers and retailers to take action within their digital strategies."

Attendees will have the opportunity to mingle with some of the biggest companies in digital marketing and retail to learn about the latest trends and innovations.

Highlights of Dx3 2016 include:

Brain Lab: Last year, Dx3 tested whether local or global advertising was more effective on the brains of Canadians. This year's experiment seeks, once and for all, to answer the question, "Does size matter?" The exhibit features technology that monitors human behaviour with a futuristic eye-tracking and EEG brainwave-monitoring system. Using Dx3 attendees as subjects, the experiment will determine if the size of the device -- televisions, laptops, tablets, or smartphones -- impacts the effectiveness of the content.

The Retail Collective Lab: Back for its third year, the Retail Collective Lab -- curated by president and founder of Retail Prophet, Doug Stephens -- explains why the current belief about e-commerce vs brick-and-mortar is wrong and why physical retail shops remain as, or even more, important than ever. The Retail Collective Lab will also feature interactive technology innovations that give participants a preview of retail in the future.

30+ Digital-Focused Speakers: Dx3's speakers will define how Canadian business need to get more digital and why it's more critical than ever to act.

  • Ryan Archibald, Managing Director, VICE Canada 
  • Drew Stevenson, Director of Brand Management, Rogers Communication
  • Jamie Herbert, Head of Consumer Marketing, Spotify
  • Thierry Hay-Sabourin, Vice-President of E-commerce, Best Buy
  • Jesse Middleton, Vice-President of Product Innovation, WeWork

Amber Mac's Tech Spotlight: Brought to you by EY, tech journalist and TV personality Amber Mac is back to chat with startups. Discussions will focus on how these companies are making waves in the financial technology and e-health sectors.

For more information on exhibitors and the Dx3 schedule, visit

About Dx3 Canada:

Dx3 is Canada's leading technology, digital marketing and retail conference and trade show. Hosted at the Metro Toronto Convention Centre on March 2 and 3, it brings agencies, brands, publishers and retailers together for two days of networking and education.

Dx3 will define how Canadian businesses need to get more digital and why it's more critical than ever to act. The Dx3 Sessions will deliver the best companies and brands in the world -- including IDEO, WeWork, Best Buy and Waze -- to describe how Canadians can be informed, inspired and ready for the challenges facing them in 2016 and beyond.

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