January 20, 2012 08:08 ET

Car Dealers Need to Ensure That Flat Batteries Don't Lose Sales

LONDON, UNITED KINGDOM--(Marketwire - Jan. 20, 2012) - In today's economic climate, consumers are becoming increasingly more financially savvy and cautious about where they spend their hard earned money. As a result, car dealers need to capitalise on every possible sales opportunity, and ensuring that the battery is fully charged, in a healthy condition and able to start the engine first time should be part of a daily maintenance routine, says CTEK, a leading global brand in battery charging, care and maintenance.

When not in use, batteries naturally start to self-discharge and unless this is rectified with a charge ideally from a Smart Battery Charger, will continue to do so until they are in a state of disrepair and need to be replaced.

Jan-ulf Soderberg, Head of Brand and Marketing at CTEK, commented: "The self-discharge rate of a lead-acid battery differs depending on its type. A Flooded battery for example can lose between 8 and 40 per cent of its capacity every month, where with Gel and AGM this can be reduced to somewhere between 2 and 10 per cent.

"For car dealers, self-discharged batteries can seriously harm the chances of making a sale as well as the reputation of the garage. If a car doesn't turn-over in front of a perspective buyer then the chances of making that sale are reduced considerably. It gives the impression that the car hasn't been looked after adequately - if there's something wrong with the battery, what else hasn't received proper care and attention?"

Self-discharge and flat batteries needn't be a problem, however. For a garage, a CTEK 12V Battery Charger can be attached to a battery quickly, easily and safely and then left attached for as long as necessary without running the risk over under or over charging.

Furthermore, so garages don't have to buy multiple chargers, CTEK also manufacturers a range of accessories that give an immediate indication to the state of the battery and whether it needs a charge. CTEK's Comfort Indicator can be attached to the battery permanently through eyelets or temporarily via crocodile clips. Once attached a red light will glow if the battery is in server need of a charge, amber if it will need a charge imminently, or green if the battery if in a healthy state. This immediacy means that the charging process can be rotated to those that need it most.

For more information about CTEK and its range of chargers and accessories, please visit www.ctek.com.

Contact Information