May 23, 2011 07:00 ET

Car Dealers Unnecessarily Losing Profits Through Improper Battery Maintenance, Says CTEK

LONDON, UNITED KINGDOM--(Marketwire - May 23, 2011) - Premature battery failure as a result of improper battery maintenance could be costing car dealers thousands of pounds every year, a cost that is easily avoided, according to designer and manufacturer of smart battery chargers, CTEK.

Keeping an accurate account of the charge levels in multiple batteries can be a difficult task without the right equipment. As a result, flat and dead batteries are an all too common occurrence on dealer forecourts, which not only cost money to replace but, if it happens whilst showing the car to a potential buyer, it could cost a sale.

However, CTEK's Comfort Indicator, a portable accessory that provides vehicle dealers with a quick and easy way to check battery condition, enables car dealers to do just this in a matter of seconds. Using a simple traffic light system, the Comfort Indicator enables users to identify the state of a battery without having to go through the inconvenience of attaching an independent battery tester.

The Comfort Indicator's flashing green light reveals that the battery is fully charged and does not need attention whereas an orange light demands attention and indicates that battery charging is recommended to avoid stratification – a harmful process which reduces the life and efficiency of a battery. A red light indicates that a battery needs to be charged immediately, not only to be able to start the vehicle but to avoid the danger of the battery being permanently damaged through excessive discharge leading to sulphation – the biggest battery killer.

Furthermore, reports claim that as many as 1 in 3 cars returned under warranty come back to the dealer due to a battery related problem. Despite dealers often being covered by supplier warranty, it is a time-consuming nuisance to have to replace and return the batteries. The Comfort Indicator was designed to avoid this issue in a simple, user friendly way.

The Comfort Indicator is a simple but extremely effective device that is available with crocodile clip mountings for temporary usage or eyelet connections for permanent attachment. It has also been fitted with the unique CTEK Comfort Connect system that allows it to be attached to the appropriate CTEK charger Making Battery Charging a safe, simple and quick job.

For more information regarding CTEK its Comfort Indicator or range of battery chargers, please visit www.ctek.com

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