SOURCE: Enterprise Holdings

Enterprise Holdings

December 20, 2011 10:30 ET

Car Rental Reservations Jump for 2011 Holiday Season

Airport Car Rentals Increase 11 Percent; Neighborhood "Home-City" Reservations up 20 Percent

ST. LOUIS, MO--(Marketwire - Dec 20, 2011) - Airport car rental reservations for the Christmas holiday are up more than 11 percent over last year for the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands, all owned and operated by Enterprise Holdings.

"We understand that millions of travelers are depending on car rental to help them reach their families and friends in time to celebrate the holiday season," said Rob Hibbard, vice president of airport business development for Enterprise Holdings. "And we are ready to provide the kind of service that keeps these busy car rental customers coming back again and again."

For example, Alamo, Enterprise and National collectively lead with more than one-third of all airport business in the United States and Canada. More specifically, Enterprise Holdings' portfolio of brands hit a new record this year for combined airport market share: 34.4 percent, up more than six points since the company's 2007 acquisition of the Alamo and National brands.

The company's leadership role, however, is even more significant in the local car rental market, where Christmas week reservations are up more than 20 percent. The Enterprise Rent-A-Car neighborhood network includes more than 5,000 offices located within 15 miles of 90 percent of the U.S. population -- almost twice as many locations as its nearest U.S. competitor.

"We are proud to serve so many different towns and cities, especially since we deliver such an affordable, convenient and sustainable transportation option all year round," explained Steve Short, vice president of leisure business development for Enterprise Holdings. "However, at this time of year, we do take special pride in providing our neighbors what they need to get on the road and reach their holiday destinations. Our healthy increase in neighborhood reservations for the week of Christmas is a real tribute to our flagship Enterprise Rent-A-Car brand and the power of our 'home-city' customer service."

According to AAA, approximately 83.6 million people (91 percent of holiday travelers) plan to take to the nation's roadways this year-end holiday travel season. Automobile travel remains the preferred choice of transportation for 2011-12 year-end holiday travelers, as nearly 27 percent of the total U.S. population will hit the road.

About Enterprise Holdings
Through its regional subsidiaries, Enterprise Holdings owns and operates the National Car Rental and Alamo Rent A Car brands, as well as its flagship Enterprise Rent-A-Car brand in North America. In addition, the company currently operates the Enterprise Rent-A-Car brand in the UK, Germany and Ireland, and a licensee network that operates the National and Alamo brands throughout the Americas. Alamo, Enterprise and National also swept Executive Travel magazine's 2011 "Leading Edge Awards" for the top three car rental brands in the travel industry. Further, Enterprise led the car rental industry for seven years in a row in an annual North American airport car rental survey, which includes both leisure and business travelers.

With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings owns and operates more than 1.2 million cars and trucks, making it the largest car rental company in the world measured by revenue, employees and fleet. In addition, the company's annual revenues place it near the top of the travel industry, exceeding many airlines and most cruise lines, hotels, tour operators and online travel agencies. Ranked No. 15 on the Forbes "Top 500 Private Companies in America" list, Enterprise Holdings is owned by the Taylor family and headquartered in St. Louis. Enterprise Holdings and its affiliates offer business and retail customers a total transportation solution, which includes hourly rental, car leasing, WeCar by Enterprise car sharing and Enterprise Rideshare vanpooling programs, as well as the Enterprise Car Sales, Enterprise Commercial Trucks and Enterprise Fleet Management business lines. For more information about Enterprise Holdings, visit For more information about Enterprise Holdings' Corporate Sustainability Report or the company's environmental stewardship and long-term commitment to the sustainability of its business, visit and follow @LeeBroughton on Twitter. This news release and other announcements are available at the Enterprise Holdings press room.

Contact Information

  • For more information,contact:
    Meghan Maguire
    Enterprise Holdings
    Email Contact